Recent Articles from Michele Hinojosa
The year of the analyst
The advent of digital brought with it the incredible measurability of the online channel. When coupled with a recession, where every dollar counts and profitability of every move is questioned, data-informed decisions have become critical to many companies. Analytics is not just reserved for companies at the top, but is becoming a cost of successfully […]
Your company needs to know this
(Editor’s note: This is the first of two parts.) The Internet is a wonderfully measurable place. Businesses are able to use online data to drive strategy and measure return on investment. However, the wealth of data that makes the online world a prime space for analysis is also leading to consumer concerns over privacy. Facebook […]