Recent Articles from Michelle Ellis
Five easy ways to establish your brand’s thought leadership
Thought leadership is no longer a nice-to-have strategy; it's now a necessity as part of your public relations plan.
P2P revolution in marketing: What are the benefits?
The P2P revolution is here and marketing has shifted immensely to a much more personal approach – putting a name and a face on business and focusing on relationships, as opposed to business and the bottom line.
Ten commandments of content marketing
Although you don’t have to etch this into stone, you should definitely take notes and make sure you are following these guiding principles for content marketing.
Top five Facebook relationship rules for business
Social media is all about relationships, particularly on Facebook. This is critical to remember as a small business using Facebook as a marketing platform. It doesn’t matter what your message is, people won’t listen if you aren’t trying to engage and relate to them authentically. There are many wa...