Neil McKenzie

Neil McKenzie is an author, educator and consultant to artists and arts organizations in the areas of business and marketing planning.  His recently published book, The Artist’s Business and Marketing ToolBox, was written to take the mystery out of business for artists and other creative professionals. He has more than 30 years experience as a management consultant and corporate marketing executive working with hundreds of organizations including some of the world’s top brands. Neil is a visiting professor at the Center for Innovation at Metropolitan State University of Denver, where he developed and teaches Artrepreneurship; and at University College at the University of Denver, where he teaches the graduate course, Marketing for the Arts.  He is a frequent guest lecturer to artists and organizations in the creative sector and writes about the creative economy including several articles for Americans for the Arts, a national arts organization.  Neil can be reached at 720-339-3160, or






Articles by Neil McKenzie

Best of CoBiz: Five simple steps to grow your creative business
Start by talking to your customers

Best of CoBiz: Building with the arts
Local economies benefit from cultural districts

Best of CoBiz: The creative class
The lessons of Richard Florida

Best of CoBiz: Selling to birds of a feather
They flock together -- and buy the same stuff

Best of CoBiz: Top 10 questions to bolster your brand experience
The world has become one big marketplace

Best of CoBiz: One great picture is worth a bunch of business
It can make or break your brand

Best of CoBiz: Getting business to support the arts
It all comes down to three little words

Putting the “creative” in creative districts
...and keeping it there

Carbondale’s creative secret sauce
It's a recipe for business success

Building the creative economy from the ground up
How to construct a powerful win-win

Economic development from the bottom up
Hickenlooper's plan is taking shape

Colorado’s creative sector creates ... jobs
Spread the word!

Wanted: creatives
What's your passion?

The book end of the creative sector
Local publishing is booming

Social networking vs. social media
Seven ways to get the most out of both

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