Recent Articles from Paula Berg
Top 10 reasons to engage employees through social media
Nearly half of all U.S. companies still ban workers from using social networking sites like Twitter, Facebook and LinkedIn while on the job. However, the 100 Best Companies to Work For embrace social media, going so far as to allow their employees to represent their brand online, resolve customers issues, and create online content. Even highly regulated […]
Best of the web: Why every brand-conscious business should blog
Despite the evidence in favor of blogging, with the rise of Twitter and Facebook, many brands are reluctant to blog. While blogs can be a lot of work, they provide a foundation for information on the Web and an owned platform for your social business. Hubspot’s 2010 “The State of Inbound Marketing Survey” found that: […]
Top six reasons why every brand should blog
Hubspot’s 2010 “The State of Inbound Marketing Survey” found that: • 77 percent of Internet users read blogs• Blogs yield an average ROI of 600 percent• Companies that blog have two times the number of inbound links versus companies that don’t• 46 percent of companies with blogs have acquired customers from a blog-generated lead• 58 […]
Switching into social media crisis mode
Not long ago, I was asked to give a presentation on crisis management to a group of “seasoned” professionals. As a history enthusiast, I wracked my brain to find an analogy that would illustrate the magnificent changes that were taking place in communication. My mind finally landed on the 1960 Nixon-Kennedy presidential debates. A quick […]
Five great tips for dealing with the deluge of news
Someone recently asked me what I thought of BP’s handling of the gulf oil spill, and I had to admit, I didn’t have an opinion. At some point in the news cycle, I simply quit paying attention. I quit watching television about three years ago. Not for any philosophical reason. I was moving from California […]
Six hot tips for starting a social media revolution
When I began doing social media for Southwest Airlines in 2006, it was just me and my buddy Brian Lusk trying to find time to manage a corporate blog in addition to our full time jobs. When I left, nearly five years later, we had a seven-person emerging media team with a simply but lofty […]