Recent Articles from Reid Carr
News
December 11, 2012
The evolution of “interactive”
There are a lot of digital channels and tactics emerging, but it’s important to remember that marketing initiatives, as a rule, have always been interactive by design. Sometime ago, the term was restricted in its use with online programs, though in reality, it never should have been.
News
December 14, 2011
Building a business that lasts a century—and beyond
I marvel at organizations that stand the test of time, and enjoy learning from and being a part of them. For example, my Rotary Club recently celebrated its Centennial, and I’m proud to say that I’ve been an active member for nearly five years. General Electric and IBM are two other marquee entities that have […]