Be thankful—and stand out in a crowd

Eating lots of turkey, watching football and getting together with family are all part of Thanksgiving. But don’t forget about the real purpose of Thanksgiving: being thankful.

It can pay off in more ways than you might imagine.

If you’re going to send a holiday card to your client anyway here’s a tip to be better positioned and remembered in the marketplace. This year, consider a timely thanks and combine it with the holidays. Let me explain.

How many Christmas and or New Years cards did you receive last year? The average person received 12. How many Thanksgiving cards did you receive last year? The average person received one — maybe. If you are in business and want to stand out, you might consider writing Thanksgiving cards this year.

Here are some words to consider for your card: “During the season of Thanksgiving, I wanted to thank you for being a valued client. I appreciate your business and I look forward to serving you for many years to come. Happy Thanksgiving, Happy Holidays, and a Prosperous New Year!” (notice you have combined all the holidays into one).

 You might also consider sending a Thanksgiving card campaign to people who have not bought from you yet. Think about it: If the person you were calling on chose another vendor or supplier and are dissatisfied with the product or service, you are positioned to be thought of first.

If the company you are calling on hasn’t chosen a supplier yet, and you were the only one to send them a note thanking them for the opportunity to earn their business, you are again positioned to be thought of first.

Here are some words to consider: “During the season of Thanksgiving, I wanted to thank you for taking your time to consider letting me serve you. I will keep you posted on new developments and changes that may benefit you. Happy Thanksgiving, Happy Holidays, and a Prosperous New Year!”

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Categories: Sales & Marketing