Alison Meadows is chief people officer for Ibotta Inc., a Denver-based startup that employs more than 400 people. She joined Ibotta in 2016, and is passionate about attracting and retaining top talent, while creating a culture that promotes innovation and collaboration. Meadows began her HR career at Noodles & Company in 2006, where she led the development of people strategy for the company's 400+ restaurants. She has a bachelor's degree in finance and marketing from the University of Wisconsin-Madison. When she's not busy shaping the careers of Ibotta employees, you can find Meadows on the sidelines of her son's soccer games.