Nicole Hobby is a first-time franchise owner with Conserva Irrigation, the only national outdoor irrigation company founded on the concept of water conservation, owning two territories across the greater Denver area. Nicole draws from her marketing background with over 30 years of live entertainment experience, in various, general manager, sales, and marketing leadership roles, most recently SVP of Event Strategy and Management at Ticketmaster, a division of Live Nation Entertainment. With an exceptional and rewarding corporate career, Nicole takes on her first entrepreneurial venture for the last stage of her career.