Tate Behning

Tate Behning is the SVP of marketing at the pop-up retail fundraising company Collective Goods. He guides communications, merchandising, customer experience and e-commerce activities across the the brand's 350,000 display and pop-up events. Behning and his team led the rebrand and renaming of Collective Goods from Books Are Fun, which the company had operated under for nearly 25 years.