Boulder-based pet nutrition company launches new magazine

The quarterly magazine celebrates the connections between humans and our canine companions
Drool Issue1 Frontcover

DROOL issue No.1 cover: Collies by MN-based illustrator John Vogl

Boulder-based, BIXBI, pet nutrition company and the country’s leading supplier of all fresh meat dog food, has launched a new magazine to put dogs at the heart of the story –DROOL.

The quarterly magazine celebrates the connections between humans and dogs.

Written as a celebration of our canine companions, DROOL is a new platform from pet nutrition company, BIXBI, to share the most interesting stories about dogs.

While editorial coverage around man’s best friend has typically revolved around product reviews and training tips, DROOL goes deeper into dog’s lives than ever before to discover the experiences, relationships and connections with our dogs that enrich our lives.

The inaugural issue introduces readers to 96 pages of curated, dog-centric editorial with in-depth features that uncover compelling canine stories.

The full-length articles spotlight the most interesting things our four-legged friends are doing across the country, including a pair of Italian Maremma sheepdogs managing livestock at Hanzell Winery in California, service dogs helping with prisoner counseling through non-profit organization, Pawsitive Change, and pups working alongside their owners at Denver-based record of the month club, Vinyl Me, Please.

“With over a decade in the pet industry, I’ve had the privilege of discovering so many cool dogs and awesome people whose stories haven’t been told,” shared James Crouch, Editor-In-Chief of DROOL and Founder & CEO of BIXBI. “DROOL was born out of the desire to provide free access to these types of interesting narratives that have been previously undocumented in the world of pets. Our editorial isn’t about tips and tricks for dogs – we’re going direct to the core of dogs’ lives, and telling the most intriguing stories about pups and dog lovers.”

Alongside the curated editorials and bold visuals, the magazine features unique, canine-focused artwork throughout the issue that highlights a variety of styles from independent artists nationwide.

Photography from Keith Ladzinski, contributor to National Geographic and world renowned photographer, is additionally included to bring light to the playful, unseen moments of the canine existence.

Available in both print and digital formats, readers can experience the first issue of DROOL for free at

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