Cactus creates campaigns to generate social change
The agency uses data- and digital-powered strategies
Denver – cactusdenver.com – Founded: 1990
Regionally recognized Cactus aims to create marketing campaigns for companies and causes that generate social change. Using data-powered strategies, advertising, design, interactive digital campaigns, and integrated media services, the 53-person agency – which earned north of $33 million in revenues last year – has accrued extensive experience and a history of successes in health care, food and beverage, retail, entertainment, travel and tourism.
With solid and stable growth, Cactus celebrated its 25th anniversary in June, and reaffirmed its mission to create meaningful work in the mental health industry. This past year, Cactus helped brand and launch Colorado Crisis Services with a clear and powerful campaign that has received national recognition.
Hotline calls: 50,000 in just five weeks – a 61 percent increase in volume
Website visits: 34,000
Click-through-rate: more than three times the industry benchmark
WORTH WATCHING: On the heels of the launch of the Colorado Department of Public Health and Environment’s “Good to Know” retail marijuana educational campaign, Cactus is in the process of developing a youth-focused prevention program to unveil later this year.