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How to Balance Your Day Job and Side Hustle for Entrepreneurial Success
Having a full-time job and a side hustle is exciting yet challenging. How do you stay productive and balanced, avoiding burnout or conflict with your employer? Read on for a quick overview of the benefits of side hustles and how to pick one that suits you. Plus, you can juggle your day job and side […]
Celebrating National Disability Employment Awareness Month — 7 Reasons to Embrace Neurodiversity in the Workplace
National Disability Employment Awareness Month (NDEAM) is celebrated every October, serving as a time to recognize and promote the contributions of individuals with disabilities in the workforce. At a time when DEI programs are popping up everywhere, still only 4% of DEI programs include disability. Additionally, 40% of neurodis[...]
AI in Journalism: Transforming News Reporting and Storytelling (For Better or For Worse)
The proliferation of generative artificial intelligence (AI) across industries — communications, law, medicine, coding, design — can either be perceived as extremely exciting or deeply unsettling, perhaps even both. In a letter published earlier this year, Bill Gates said the technology is “as fundamental as the creation o[...]
Real Estate Crowdfunding Projects — 9 Reasons it’s a Great Option for Investors
Investing in real estate requires big money, right? Every headline shouts of new developments that cost tens of millions of dollars, which makes it hard to imagine ever breaking into the investment game. But there is a way in through real estate crowdfunding — powered primarily by social media and word-of-mouth marketing. Cr[...]
Overcoming Career Burnout: 3 Strategies for Leadership Longevity
“It’s a really hard time in the business. I don’t have time for balance in my life,” an overwhelmed executive shared with me as to why he has not been caring for himself and his well-being. As a public company CEO coach and positive organizational psychologist, I frequently hear similar statements from leaders. It’s ba[...]
Balancing Work and Motherhood: Strategies for Success in a Busy World
It’s 5:30 a.m., your eyes awaken, and your mind pings like your phone with notifications of random questions: What’s Charlie having for breakfast? I have a huge project and must stay late! Who’s picking up Sarah today? Did I pay all of my bills today? Oh no, where am I on the checklist of tasks […]
AI Content and Human-Generated Copy: A Winning Combination for Social Media Marketing
The rise of AI content has some people fearing for their jobs. Programs like ChatGPT can produce reams of written prose in the blink of an eye. That’s why using AI for social media marketing can give you the boost you’ve been looking for. But, there are still limitations. In reality, AI content tools can […]
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Creative Gift Ideas for Clients and Employees: How to Make This Holiday Season Special
Colorful Aspen trees, football on TV, and pumpkin spice in the air… fall is here! The welcoming of fall means that the holiday season is just around the corner, and it is time to start thinking about the unique and thoughtful ways you will celebrate your clients and employees alike. Holiday gift-giving is an important [&hellip[...]
How to Use LinkedIn As a CEO: Turning ‘Connections’ into ‘Profits’
After seeing my content on LinkedIn, a friend whom I hadn’t spoken to in 20 years connected me with a lead who trusted his recommendation and became a high-value client. Had I not made that post on LinkedIn, my company would have lost out on a $50,000 business opportunity. CEOs and other C-suite leaders are […]
CRM-Metaverse Integration: What You Need to Know for 2024
As we enter 2024, the digital world is profoundly transforming. Customer Relationship Management (CRM) systems and thе metaverse arе kеy playеrs in this evolution. You may have heard these tеrms individually, but their convеrgеncе is important in reshaping how businesses operate and interact with customers. Let’s [...]
The Best Loyalty Program Promotion is Your Social Media — Here’s Why
In a 2022 study, 70% of Americans considered loyalty programs a top factor in loyalty toward their favorite brands. Loyalty programs improve customer retention, the lifetime value of a customer, customer satisfaction and brand reputation. However, simply having a loyalty rewards program isn’t enough. You need to promote it reg[...]
Mastering Leadership in Times of Economic Uncertainty: 3 Strategies for Success
When it comes to stressful life events, economic uncertainty can be right up there with grief, divorce and purchasing property. Poor leadership can have a catastrophic impact on a team and the organization altogether. This is especially so when the economy is fluctuating. That’s why powerful leadership strategies are so im[...]
