Social media management tips for small teams
Here, we dig into some practical and actionable tips for a successful social media program and what it takes to craft the ideal social media post.
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Here, we dig into some practical and actionable tips for a successful social media program and what it takes to craft the ideal social media post.
Your clients and stakeholders should be your brand’s heroes. They should be at the center of your stories. Once you’ve considered these questions earnestly and acted on these insights, you will begin to elevate your story-based marketing.
Check out these tips for story-based marketing.
Customer retention is more important than ever, so the trick is to use the data you have on your customers to understand them and market to them more effectively. Before chasing down expensive new leads, dig deeper into existing customer data.
YellowDog knows how to dig deep into audience segmentation and targeted campaigns. On top of that, our team has all the strategic know-how and creative talent to help with initial branding and ongoing brand maintenance. Here are a few tricks.
The use of ad hominems strains relationships, stifles debate, and often results in poor decisions. They can be as innocent as an overlooked social cue, or as toxic as racism. Ad hominem arguments promote ignorance, contentiousness and social censorship.
Brands, agencies and content platforms are quickly adopting new technologies, and creating new moral imperatives to everyone’s benefit.
In the age of the internet, we are constantly being bombarded by content. But how do you determine what is true and what is not? Start with these four tips to critically asses the content you consume.
As if marketing weren’t already challenging enough for so many firms, this tumultuous year may give you the sense that you have to scrap and re-work your entire marketing strategy. But instead of rethinking, start with the basics.
Here are some surefire, helpful tips for your small business to have social media guide you through these unprecedented coronavirus waters.
Rather than overwhelm customers and clients with daily reminders that “we’re all in this together,” consider saying nothing. While this is not your typical public relations advice, right now, it’s worthwhile communication that will speak volumes to your audience.
This is a time of confusion for businesses and consumers alike. Stand apart from your competition by taking a position of control and leadership as it pertains to safely reopening, and clearly communicate it with your guests; they’ll be ready to come back before you know it.
While humor might not be right for all marketing campaigns, knowing when and how to use it can be a powerful tool. Humor involves complex, cognitive processes that make your brain do a bunch of work without you realizing it. Here’s how that’s relevant to marketing.
Great salespeople have several traits in common. But the thing that makes customers feel truly understood is when your company culture matches their own values and culture.
Marketers have had to completely rethink what they say, to whom, and how they say it. The stakes have never been greater. Here are several tips and tricks to help guide your marketing strategy amid the pandemic.
In light of the COVID-19 pandemic, manufacturers of dietary supplements, CBD-derived products and health foods and beverages should carefully review their marketing and advertising claims to ensure legal compliance.
People quickly tire of having things explained to them. Effective marketing is about starting conversations. Whatever industry you’re in, you must show that you understand the problems and aspirations of your clients. Expertise without taking in perspectives is bunk.
Expert positioning is a facet of an overall PR strategy that builds visibility, credibility and recognition for the leadership of a company or organization. In other words, putting the CEO in the spotlight not only adds a voice to the company, but it gives a voice to the industry and earns them an authority position as a go-to expert in their field.
While we are at home scrambling to figure out what normal looks like right now for our businesses, taking care of ourselves and trying to keep our children occupied, we need to assess our virtual communication strategies. Here are some quick ideas on how to pivot your existing marketing plan with smart messaging that will benefit your business and your clients.
Using storytelling tools like analogy and sensory language, you can help people understand and remember unfamiliar concepts by tying them together with familiar ones. So, make it tasty.
One of the biggest marketing trends we are seeing in 2020 is authenticity. Authenticity is taking a life of its own. While a lot of companies and personal brands are trying to show engaging behind-the-scenes content, they’re doing it in a way that may be too contrived.
The guiding principle of a great public relations campaign, whether a modest one for a mom-and-pop shop or a far-reaching one for a Fortune 500 company, is the same: Take a company with a good story and make sure their desired audiences know about it.
There is a strong argument for spending marketing dollars even when times are tough. Here are several recession-proof marketing tips to utilize during economic uncertainty to ensure continued sales success today and ensuring a strong position ahead of the competition once things start to turn around.
If you want people to remember your brand message (which is another way of saying, if you want to make money), a basic appreciation for the way working memory functions is helpful.