The power of digital ads
The pandemic caused many businesses to rely more heavily on their online presence than ever before. A local expert shares the power of digital marketing for your business.
Sales & Marketing
Why video content is important for your business
Consumers increasingly expect video media as they navigate products and services, using it to inform their decision-making processes and educate themselves on important features. But what makes video so important in attracting traffic and sales? The answer comes down to the accessibility, customer education opportunities, and engagement that video content offers.
Social media ads: which platform is best for your small business?
For small businesses, navigating the social media landscape can be a daunting task. How do you know which platforms are right for your business? Where should you focus your ad dollars to get the best ROI?
5 ways enhancing product quality will win customer loyalty
Even as you work on building a strong brand, enhancing product quality plays a huge part in breeding repeat customers. When customers trust your brand, they spread the word about your business.
Why story-based marketing works
In business—and B2B marketing in particular—we're wrapped up in the nuts and bolts of running our businesses. So we can fall into a very analytical mindset, and it shows up in our marketing. Learn how to tell a good story that brings your marketing to life.
Protecting your legal newsletter's sender reputation in 2021
Were you aware that your law firm email newsletter carries a score that you can look to improve upon once you know and understand the metrics? An expert shares how you can protect your legal newsletter’s sender reputation by providing you with clear guidelines on how to make sure your sender score remains in good standing.
7 free Yelp page updates your business should make right now
In these times, reopening your business successfully is crucial. Many businesses have reopened, at least partially, but have to ensure their protocols are being clearly communicated across all of their digital platforms. Fortunately, Yelp has seven helpful features that are free for business owners.
What social media managers need to know about monitoring
To run a successful social media program, social media managers must regularly monitor all active accounts for mentions, messages, comments and more. Here are tips social media managers who lead smaller teams can follow to tackle social media monitoring.
A guide to successful newsletter marketing in 2021
A monthly newsletter is a wonderful way to share tips about how your legal services can help your client base and connect your clients with your law firm’s more personable sides, such as your community involvement and altruistic efforts. Here are some tips to follow for creating a successful newsletter campaign.
How to get your business branding right
From smart content strategy and consistent messaging, a marketing expert shares some important elements for creating successful branding for your business.
Social media management tips for small teams
Here, we dig into some practical and actionable tips for a successful social media program and what it takes to craft the ideal social media post.
Business storytelling blunders to avoid at all costs, part III
Your clients and stakeholders should be your brand’s heroes. They should be at the center of your stories. Once you’ve considered these questions earnestly and acted on these insights, you will begin to elevate your story-based marketing.
Business storytelling blunders to avoid at all costs, part II
Check out these tips for story-based marketing.
Meet the four “breeds” of customers
Customer retention is more important than ever, so the trick is to use the data you have on your customers to understand them and market to them more effectively. Before chasing down expensive new leads, dig deeper into existing customer data.
Top small business marketing tips in 2020
YellowDog knows how to dig deep into audience segmentation and targeted campaigns. On top of that, our team has all the strategic know-how and creative talent to help with initial branding and ongoing brand maintenance. Here are a few tricks.
Why you need to know what ad hominem means
The use of ad hominems strains relationships, stifles debate, and often results in poor decisions. They can be as innocent as an overlooked social cue, or as toxic as racism. Ad hominem arguments promote ignorance, contentiousness and social censorship.
The growth of programmatic TV advertising
Brands, agencies and content platforms are quickly adopting new technologies, and creating new moral imperatives to everyone’s benefit.
4 Refreshingly simple tips to distinguish fact from fiction
In the age of the internet, we are constantly being bombarded by content. But how do you determine what is true and what is not? Start with these four tips to critically asses the content you consume.
5 marketing fundamentals that are completely unchanged in the new times
As if marketing weren’t already challenging enough for so many firms, this tumultuous year may give you the sense that you have to scrap and re-work your entire marketing strategy. But instead of rethinking, start with the basics.
Social media pandemic growth solutions for small businesses
Here are some surefire, helpful tips for your small business to have social media guide you through these unprecedented coronavirus waters.
The less said the better (sometimes)
Rather than overwhelm customers and clients with daily reminders that “we’re all in this together,” consider saying nothing. While this is not your typical public relations advice, right now, it’s worthwhile communication that will speak volumes to your audience.
5 Communication tips for hotels and restaurants when reopening
This is a time of confusion for businesses and consumers alike. Stand apart from your competition by taking a position of control and leadership as it pertains to safely reopening, and clearly communicate it with your guests; they’ll be ready to come back before you know it.
Should you elevate your marketing with humor or play it safe?
While humor might not be right for all marketing campaigns, knowing when and how to use it can be a powerful tool. Humor involves complex, cognitive processes that make your brain do a bunch of work without you realizing it. Here’s how that’s relevant to marketing.
Are you recruiting intimacy-driven salespeople? You should be
Great salespeople have several traits in common. But the thing that makes customers feel truly understood is when your company culture matches their own values and culture.
