While it may seem obvious to determine your audience and goals before you begin your marketing journey, it's a step in the process that often gets overlooked or rushed through without proper consideration.
A marketing strategy that is focused on a specific time of year or season of the year. The seasonal marketing plan includes the following aspects: season, themes, colors, holidays, services, and products. See how this marketing strategy could benefit your business.
Here are some simple steps that can help you promote your event so global attendees register, tune in, and participate.
According to a recent Accenture report, “future-ready” organizations – those that are resilient enough to survive a disruption – are twice as efficient and three times as profitable as their peers
People also make strange risk assessments in marketing—especially B2B marketing. In particular, they overestimate the risk of alienating clients by sounding colorful, and they underestimate the opportunity costs of coming across as boring.
The pandemic caused many businesses to rely more heavily on their online presence than ever before. A local expert shares the power of digital marketing for your business.
Consumers increasingly expect video media as they navigate products and services, using it to inform their decision-making processes and educate themselves on important features. But what makes video so important in attracting traffic and sales? The answer comes down to the accessibility, customer education opportunities, and engagement that video content offers.
For small businesses, navigating the social media landscape can be a daunting task. How do you know which platforms are right for your business? Where should you focus your ad dollars to get the best ROI?
Even as you work on building a strong brand, enhancing product quality plays a huge part in breeding repeat customers. When customers trust your brand, they spread the word about your business.
In business—and B2B marketing in particular—we're wrapped up in the nuts and bolts of running our businesses. So we can fall into a very analytical mindset, and it shows up in our marketing. Learn how to tell a good story that brings your marketing to life.
Were you aware that your law firm email newsletter carries a score that you can look to improve upon once you know and understand the metrics? An expert shares how you can protect your legal newsletter’s sender reputation by providing you with clear guidelines on how to make sure your sender score remains in good standing.
In these times, reopening your business successfully is crucial. Many businesses have reopened, at least partially, but have to ensure their protocols are being clearly communicated across all of their digital platforms. Fortunately, Yelp has seven helpful features that are free for business owners.
To run a successful social media program, social media managers must regularly monitor all active accounts for mentions, messages, comments and more. Here are tips social media managers who lead smaller teams can follow to tackle social media monitoring.
A monthly newsletter is a wonderful way to share tips about how your legal services can help your client base and connect your clients with your law firm’s more personable sides, such as your community involvement and altruistic efforts. Here are some tips to follow for creating a successful newsletter campaign.
From smart content strategy and consistent messaging, a marketing expert shares some important elements for creating successful branding for your business.
Here, we dig into some practical and actionable tips for a successful social media program and what it takes to craft the ideal social media post.
Your clients and stakeholders should be your brand’s heroes. They should be at the center of your stories. Once you’ve considered these questions earnestly and acted on these insights, you will begin to elevate your story-based marketing.
Check out these tips for story-based marketing.
Customer retention is more important than ever, so the trick is to use the data you have on your customers to understand them and market to them more effectively. Before chasing down expensive new leads, dig deeper into existing customer data.
YellowDog knows how to dig deep into audience segmentation and targeted campaigns. On top of that, our team has all the strategic know-how and creative talent to help with initial branding and ongoing brand maintenance. Here are a few tricks.
The use of ad hominems strains relationships, stifles debate, and often results in poor decisions. They can be as innocent as an overlooked social cue, or as toxic as racism. Ad hominem arguments promote ignorance, contentiousness and social censorship.
Brands, agencies and content platforms are quickly adopting new technologies, and creating new moral imperatives to everyone’s benefit.
In the age of the internet, we are constantly being bombarded by content. But how do you determine what is true and what is not? Start with these four tips to critically asses the content you consume.
As if marketing weren’t already challenging enough for so many firms, this tumultuous year may give you the sense that you have to scrap and re-work your entire marketing strategy. But instead of rethinking, start with the basics.
