In business—and B2B marketing in particular—we're wrapped up in the nuts and bolts of running our businesses. So we can fall into a very analytical mindset, and it shows up in our marketing. Learn how to tell a good story that brings your marketing to life.
Were you aware that your law firm email newsletter carries a score that you can look to improve upon once you know and understand the metrics? An expert shares how you can protect your legal newsletter’s sender reputation by providing you with clear guidelines on how to make sure your sender score remains in good standing.
In these times, reopening your business successfully is crucial. Many businesses have reopened, at least partially, but have to ensure their protocols are being clearly communicated across all of their digital platforms. Fortunately, Yelp has seven helpful features that are free for business owners.
To run a successful social media program, social media managers must regularly monitor all active accounts for mentions, messages, comments and more. Here are tips social media managers who lead smaller teams can follow to tackle social media monitoring.
A monthly newsletter is a wonderful way to share tips about how your legal services can help your client base and connect your clients with your law firm’s more personable sides, such as your community involvement and altruistic efforts. Here are some tips to follow for creating a successful newsletter campaign.
From smart content strategy and consistent messaging, a marketing expert shares some important elements for creating successful branding for your business.
Here, we dig into some practical and actionable tips for a successful social media program and what it takes to craft the ideal social media post.
Your clients and stakeholders should be your brand’s heroes. They should be at the center of your stories. Once you’ve considered these questions earnestly and acted on these insights, you will begin to elevate your story-based marketing.
Check out these tips for story-based marketing.
Customer retention is more important than ever, so the trick is to use the data you have on your customers to understand them and market to them more effectively. Before chasing down expensive new leads, dig deeper into existing customer data.
YellowDog knows how to dig deep into audience segmentation and targeted campaigns. On top of that, our team has all the strategic know-how and creative talent to help with initial branding and ongoing brand maintenance. Here are a few tricks.
The use of ad hominems strains relationships, stifles debate, and often results in poor decisions. They can be as innocent as an overlooked social cue, or as toxic as racism. Ad hominem arguments promote ignorance, contentiousness and social censorship.
Brands, agencies and content platforms are quickly adopting new technologies, and creating new moral imperatives to everyone’s benefit.
In the age of the internet, we are constantly being bombarded by content. But how do you determine what is true and what is not? Start with these four tips to critically asses the content you consume.
As if marketing weren’t already challenging enough for so many firms, this tumultuous year may give you the sense that you have to scrap and re-work your entire marketing strategy. But instead of rethinking, start with the basics.
Here are some surefire, helpful tips for your small business to have social media guide you through these unprecedented coronavirus waters.
Rather than overwhelm customers and clients with daily reminders that “we’re all in this together,” consider saying nothing. While this is not your typical public relations advice, right now, it’s worthwhile communication that will speak volumes to your audience.
This is a time of confusion for businesses and consumers alike. Stand apart from your competition by taking a position of control and leadership as it pertains to safely reopening, and clearly communicate it with your guests; they’ll be ready to come back before you know it.
While humor might not be right for all marketing campaigns, knowing when and how to use it can be a powerful tool. Humor involves complex, cognitive processes that make your brain do a bunch of work without you realizing it. Here’s how that’s relevant to marketing.
Great salespeople have several traits in common. But the thing that makes customers feel truly understood is when your company culture matches their own values and culture.
Marketers have had to completely rethink what they say, to whom, and how they say it. The stakes have never been greater. Here are several tips and tricks to help guide your marketing strategy amid the pandemic.
In light of the COVID-19 pandemic, manufacturers of dietary supplements, CBD-derived products and health foods and beverages should carefully review their marketing and advertising claims to ensure legal compliance.
People quickly tire of having things explained to them. Effective marketing is about starting conversations. Whatever industry you’re in, you must show that you understand the problems and aspirations of your clients. Expertise without taking in perspectives is bunk.
Expert positioning is a facet of an overall PR strategy that builds visibility, credibility and recognition for the leadership of a company or organization. In other words, putting the CEO in the spotlight not only adds a voice to the company, but it gives a voice to the industry and earns them an authority position as a go-to expert in their field.
