With the commencement of digitalization, the prevalence of eCommerce sites has skyrocketed. Research suggests that the e-commerce market in the US is expected to reach $875 billion by the end of 2022. But as many players have entered this luring…
The outpouring of applications for this year’s Top Company awards is a testament to the resilience and adaptability of enterprises that do business in the state. Applications for the 35th annual awards numbered in the hundreds, and it was particularly…
Is it a downturn, or isn’t it? While the current economic situation keeps giving us mixed signals about the near future, most experts still believe that — soft landing or not — we’re about to experience an economic downturn. Here…
Imagine a company, let’s say a mortgage brokerage, had been running ads on Facebook to a broad audience. Their ad read, “Get into your dream home today.” They couldn’t understand why so many calls, emails, and messages they were receiving…
The beauty of digital marketing is that you have access to so many different channels, all of which can be used in tandem. This includes social media and email marketing. Of course, they both have different functions. For starters, social…
Having a solid social media strategy is an integral part of any successful marketing plan. Nearly five billion people worldwide use social media. Further, an estimated 37% of social media users engage with brands and businesses on different platforms at…
It’s always been interesting to see how client expectations of marketing spend vary from business to business. A lot of businesses start small, or run a short trial to get a feel for the ROI before committing to a full-on…
You may think marketing is purely customer-focused, but this couldn’t be further from the truth. Internal marketing — that is, marketing directed toward the people working for your company — can be a very useful tool for many businesses. The…
According to the Colorado Office of Economic Development & International Trade, “Colorado is home to over 653,000 small businesses accounting for about 99.5% of all Colorado businesses. Our small businesses demonstrate the entrepreneurial spirit and work ethic of those who…
How do you create a business that lasts? For small business owners, that’s no small question. You’ve poured blood, sweat, tears, and no small amount of money into building your business from nothing. Ensuring it survives, grows, and endures is…
While it may seem obvious to determine your audience and goals before you begin your marketing journey, it's a step in the process that often gets overlooked or rushed through without proper consideration.
A marketing strategy that is focused on a specific time of year or season of the year. The seasonal marketing plan includes the following aspects: season, themes, colors, holidays, services, and products. See how this marketing strategy could benefit your business.
Here are some simple steps that can help you promote your event so global attendees register, tune in, and participate.
According to a recent Accenture report, “future-ready” organizations – those that are resilient enough to survive a disruption – are twice as efficient and three times as profitable as their peers
People also make strange risk assessments in marketing—especially B2B marketing. In particular, they overestimate the risk of alienating clients by sounding colorful, and they underestimate the opportunity costs of coming across as boring.
The pandemic caused many businesses to rely more heavily on their online presence than ever before. A local expert shares the power of digital marketing for your business.
Consumers increasingly expect video media as they navigate products and services, using it to inform their decision-making processes and educate themselves on important features. But what makes video so important in attracting traffic and sales? The answer comes down to the accessibility, customer education opportunities, and engagement that video content offers.
For small businesses, navigating the social media landscape can be a daunting task. How do you know which platforms are right for your business? Where should you focus your ad dollars to get the best ROI?
Even as you work on building a strong brand, enhancing product quality plays a huge part in breeding repeat customers. When customers trust your brand, they spread the word about your business.
In business—and B2B marketing in particular—we're wrapped up in the nuts and bolts of running our businesses. So we can fall into a very analytical mindset, and it shows up in our marketing. Learn how to tell a good story that brings your marketing to life.
Were you aware that your law firm email newsletter carries a score that you can look to improve upon once you know and understand the metrics? An expert shares how you can protect your legal newsletter’s sender reputation by providing you with clear guidelines on how to make sure your sender score remains in good standing.
In these times, reopening your business successfully is crucial. Many businesses have reopened, at least partially, but have to ensure their protocols are being clearly communicated across all of their digital platforms. Fortunately, Yelp has seven helpful features that are free for business owners.
To run a successful social media program, social media managers must regularly monitor all active accounts for mentions, messages, comments and more. Here are tips social media managers who lead smaller teams can follow to tackle social media monitoring.
A monthly newsletter is a wonderful way to share tips about how your legal services can help your client base and connect your clients with your law firm’s more personable sides, such as your community involvement and altruistic efforts. Here are some tips to follow for creating a successful newsletter campaign.
