In 1992, author Gary Chapman gave couples around the world a groundbreaking new way to communicate about and, hopefully, deepen their relationships. The 5 Love Languages is a best-seller, complete with an official online quiz that has kept this 90’s…
As entrepreneurs, our businesses grow and evolve in ways we never expected. Our business plans, products and services, even the very identity of our ventures, are constantly changing — that's why rebranding your business at the right time is so…
Email marketing in the B2B sphere is one of those constantly-analyzed topics in the modern marketing world. However, in the past few years, B2B marketers have been getting more into social media and influencer marketing, calling into question the efficacy…
Do you have entrepreneurial dreams? Good for you! Going into business for yourself is exciting and challenging. It can also be very rewarding and profitable if you choose the right business at the right time. Don’t worry if you don’t…
Don’t tax you, don’t tax me, tax that fella behind the tree! — The kicky chant coined by former Louisiana senator Russell Long encapsulates the quandary affecting whether the Denver Nuggets and the Colorado Avalanche show up on your television…
According to a recent Brightbank survey, “98% of consumers subscribe to a streaming service.” With so many people taking advantage of subscriptions, more and more brands are emerging with their version of this service, vying for the attention of millions…
Today, marketing efforts are a far cry from what they once were. While businesses used to pour most of their marketing dollars into television, radio, and print ads, the internet has forced the field to evolve substantially over the last…
Congratulations, you’re the event planner for an upcoming conference! Your task? Assemble an out-of-this-world gift box (known as a “room drop”) that provides a warm welcome to your guests and sets the tone for a great conference. For most conference…
The holiday season goes hand-in-hand with exchanging gifts with loved ones. It’s also an essential time of year for keeping small businesses, like mine, afloat. It’s not only meaningful, but it’s advantageous to support, spotlight, and cherish all small businesses…
With the commencement of digitalization, the prevalence of eCommerce sites has skyrocketed. Research suggests that the e-commerce market in the US is expected to reach $875 billion by the end of 2022. But as many players have entered this luring…
The outpouring of applications for this year’s Top Company awards is a testament to the resilience and adaptability of enterprises that do business in the state. Applications for the 35th annual awards numbered in the hundreds, and it was particularly…
Is it a downturn, or isn’t it? While the current economic situation keeps giving us mixed signals about the near future, most experts still believe that — soft landing or not — we’re about to experience an economic downturn. Here…
Imagine a company, let’s say a mortgage brokerage, had been running ads on Facebook to a broad audience. Their ad read, “Get into your dream home today.” They couldn’t understand why so many calls, emails, and messages they were receiving…
The beauty of digital marketing is that you have access to so many different channels, all of which can be used in tandem. This includes social media and email marketing. Of course, they both have different functions. For starters, social…
Having a solid social media strategy is an integral part of any successful marketing plan. Nearly five billion people worldwide use social media. Further, an estimated 37% of social media users engage with brands and businesses on different platforms at…
It’s always been interesting to see how client expectations of marketing spend vary from business to business. A lot of businesses start small, or run a short trial to get a feel for the ROI before committing to a full-on…
You may think marketing is purely customer-focused, but this couldn’t be further from the truth. Internal marketing — that is, marketing directed toward the people working for your company — can be a very useful tool for many businesses. The…
According to the Colorado Office of Economic Development & International Trade, “Colorado is home to over 653,000 small businesses accounting for about 99.5% of all Colorado businesses. Our small businesses demonstrate the entrepreneurial spirit and work ethic of those who…
How do you create a business that lasts? For small business owners, that’s no small question. You’ve poured blood, sweat, tears, and no small amount of money into building your business from nothing. Ensuring it survives, grows, and endures is…
While it may seem obvious to determine your audience and goals before you begin your marketing journey, it's a step in the process that often gets overlooked or rushed through without proper consideration.
A marketing strategy that is focused on a specific time of year or season of the year. The seasonal marketing plan includes the following aspects: season, themes, colors, holidays, services, and products. See how this marketing strategy could benefit your business.
Here are some simple steps that can help you promote your event so global attendees register, tune in, and participate.
According to a recent Accenture report, “future-ready” organizations – those that are resilient enough to survive a disruption – are twice as efficient and three times as profitable as their peers
People also make strange risk assessments in marketing—especially B2B marketing. In particular, they overestimate the risk of alienating clients by sounding colorful, and they underestimate the opportunity costs of coming across as boring.
