Sales & Marketing

Maximum wood behind the arrow

The straighter you shoot your arrow, the deeper penetration you get. That is the same philosophy behind increasing sales through vertical marketing. If you provide the exact product/service that your target market wants and needs, in a way they want…

The FTC cracks down on word-of-mouth marketing

Increasingly, new-media savvy companies are utilizing social media, blogs and other consumer-generated content to reach their target audience. These advertisers often provide free products, coupons, discounts or other fairly nominal compensation to individuals in exchange for favorable reviews or postings…