Sales & Marketing

There are countless tools available to help you better understand your customers' needs: SurveyMonkey, Zoomerang and SurveyGizmo, to name a few. Information on your customers is what should be driving your business decisions. Online survey tools are easy to use…

Eating lots of turkey, watching football and getting together with family are all part of Thanksgiving. But don't forget about the real purpose of Thanksgiving: being thankful. It can pay off in more ways than you might imagine. If you're going…

Did you know that every company, even yours, has an untapped marketing resource? Marketing is a lot like line dancing: the entire group has to take the same steps or it just doesn't flow. Everyone dances to the same beat…

The straighter you shoot your arrow, the deeper penetration you get. That is the same philosophy behind increasing sales through vertical marketing. If you provide the exact product/service that your target market wants and needs, in a way they want…

Increasingly, new-media savvy companies are utilizing social media, blogs and other consumer-generated content to reach their target audience. These advertisers often provide free products, coupons, discounts or other fairly nominal compensation to individuals in exchange for favorable reviews or postings…

"Most look up and admire the stars. A champion climbs a mountain and grabs one." This quote is a perfect motto to get inspired and a jump on your PRE-holiday consumer marketing strategy. Yes, PRE! For smaller business owners, you've…

"The secret of getting ahead is getting started." -Mark Twain Jeanne, a friend of mine who owns a corporate training company, told me how she got started. Or actually didn't. She had all the plans, the syllabus and the locations.…

 The stereotypical used car guy focuses quickly on what he could say or do to make the sale. What emotional string can he pull? What weakness can he exploit? Do they hate confrontation? Are they easy to confuse? Do they…

When they invented the World Wide Web, they didn't write "USA only" into the circuitry. Your website is your window to the world, and how the world views you. Trouble is, when you're talking native tongue, English is the fourth…