Cherry Creek North Business Improvement District’s Names Nick LeMasters as CEO

Following a six-month national search, the Cherry Creek North Business Improvement District’s (BID) board of directors selected Nick LeMasters as CEO of the organization, beginning Nov. 1. 

LeMasters has been general manager of Cherry Creek Shopping Center since 1996. He began his career in the shopping center industry with The Taubman Company in 1990, managing shopping centers in the San Francisco Bay Area. Prior to his experience with Taubman, LeMasters spent 15 years with Dayton Hudson Corporation’s Mervyn’s Department Store chain. 

LeMasters is active in the Denver community, currently serving on the board of directors for Visit Denver, as a mayoral-appointed board member of the Denver Convention Center Hotel Authority and on the executive committee for the Metro Denver Economic Development Corporation. He is a founding board member and past chair of the Cherry Creek Area Business Alliance and was inducted into the Colorado Tourism Hall of Fame for his efforts to promote tourism in Denver and Colorado. LeMasters is also an active participant in the Cherry Creek Steering Committee which, in partnership with city staff and neighbors, created the Cherry Creek Area Plan, a key document that guides development throughout Cherry Creek. 

“After an extensive search led by HRS, Inc. we are thrilled Nick LeMasters will be bringing his leadership skills and passion for the community to the Cherry Creek North BID,” says Eric Buchanan, Cherry Creek North BID chairman. “Nick’s experience in contributing to the economic development of Cherry Creek, alongside his impressive background in supporting tourism in our city and state, ensures he is the right leader to continue to advance Cherry Creek North as a premier outdoor lifestyle destination." 

Buchanan also expressed his appreciation to interim president, Jenny Starkey, and the staff of CCN for ensuring the continuity of the CCN program of work during the leadership transition.

LeMasters is succeeding Julie Underdahl who joined the Cherry Creek North BID in 2007 and was the longest serving CEO in the BID’s history.   

About the Cherry Creek North Business Improvement District (BID)

The Cherry Creek North Business Improvement District (BID) is a public organization primarily funded by private commercial taxpayers. The BID’s mission is to actively plan, manage and promote Cherry Creek North as a premier lifestyle destination and community. The BID was established in 1989 as the first business improvement district in the state of Colorado. The BID’s boundaries extend 16 blocks, from 1st Avenue to 3rd Avenue, and from University to Steele Street. The BID ensures that Cherry Creek North is a premier destination through day-to-day maintenance and operations, marketing and advertising, constituent outreach, events and other initiatives.