Colorado Companies to Watch spotlight: BCOR
Snapshot: BCOR serves the fitness industry by leveraging Web and mobile technology. The Louisville company is nationally accredited to certify instructors both by the American Council on Exercise and the Aerobics and Fitness Association of America.
Leadership: Tim Bergman has been CEO since 2001, when the company was founded. Revenues grew 917 percent in 2011 and are projected to double this year.
Pivotal moment: When the economy turned downward, BCOR was forced to shift to a cash basis: “It was do or die time. We did!”
Technological edge: BCOR is strictly an Internet-based business and has built a platform for both customers and small businesses to find each other.
Company culture: “First and foremost we are not just a team, we are family. Some of us live together; some have sacrificed larger paychecks at other companies; and we’ve even traveled all over the U.S. and beyond as friends on vacation and to weddings together.” BCOR’s philanthropic work includes funding about 20 small businesses through Kiva.org’s micro-loan program.