Colorado Companies to Watch spotlight: Madwire Media

Snapshot: Loveland-based Madwire Media provides website design and development, Internet marketing, branding, video and commercial production, and public relations.

Leadership: Joe Kellogg has been Madwire Media’s CEO since its founding in 2009.

Work force: Madwire opened its doors in 2009 with three employees. At the end of last year it had 87 and is projecting further growth to 120 employees
this year.

Competitive Edge: Madwire focuses on the small-business market. The majority of its clients are new to Internet marketing. Madwire’s goal is to help facilitate growth and product exposure through its signature products.

Growth curve: Madwire posted exponential growth at the outset, increasing revenues 3,100 percent from year one to year two. Last year revenues increased another 423 percent, and the company is projecting another 139 percent boost in 2012.

Business approach: Madwire’s marketing efforts for clients are achieved through search engine optimization, social media and email marketing. The company has implemented many programs that aid in this technologically driven means of marketing.

Categories: Company Perspectives