Colorado Companies to Watch spotlight: mywedding.com
Snapshot: mywedding.com is a bridal destination site focused on connecting engaged couples (and their family and friends) with local, national and international wedding vendors. The company is a collaborative network with more than 1.5 million unique visitors each month.
Leadership: Woody Pastorius has been president and CEO of mywedding.com since 2009. The Castle Rock-based company was founded in 2003.
Work force: The company has grown from 25 employees in 2009 to 67.5 full-time-equivalent employees at the end of last year.
Pivotal moments: mywedding.com combines local synergy with global reach. Its first site launch was myseattlewedding.com in January 2003. That hit was followed by myportlandwedding.com, then mydenverwedding.com. Now the company is in more than 200 U.S. locations. When the recession resulted in fewer marriages, mywedding.com didn’t cut costs. Instead, it invested in products, hired more staff, made price considerations and eliminated weaker offerings to position itself for the future.
Technological edge: mywedding.com is continuously improving its technology to make wedding planning easy, fun and useful for couples while providing highly targeted advertising to vendors. Its back-end systems must manage hundreds of millions of ad impressions served, optimized for the best ROI, the sending of more than 60 million emails, and the hosting of almost 1 million wedding websites with more than 4 terabytes of data.
Growth curve: mywedding.com entered more than 90 new markets in 2011, increasing its customer base by more than 40 percent and expanding into international markets. Revenues increased 58 percent year-over-year in 2011.