Colorado Companies to Watch spotlight: Rocky Mountain Popcorn Co.

www.rmpopcorn.com

Snapshot: Centennial-based Rocky Mountain Popcorn Co. manufactures pre-packaged, ready-to-eat popcorn distributed through retail outlets, primarily convenience stores through out the U.S.

Leadership: Karen Bradley has been CEO and president since 2007. The company was founded in 1986.

Work force: Rocky Mountain Popcorn ended 2011 with six full-time-equivalent employees and expects to maintain that number through this year.

Pivotal moments: Early in the company’s history, it took a step back and concentrated on defining its brand. The result was a package design that stands out in a cluttered environment. Secondly, the company closed on a sale to a major chain of truck stops in 2009, after a yearlong effort. This led to national distribution, increased recognition and a tripling of sales in 12 months.

Growth curve: Rocky Mountain Popcorn’s revenues have more than tripled since 2008, and the company is projecting a 14 percent gain this year.

Innovation: Rocky Mountain Popcorn’s “caddies” ease the burden of distribution for distributors and reduce both labor and store-stock concerns for retailers.

Marketing approach: The Rocky Mountain Popcorn brand is primarily expressed through product and packaging, evoking the healthy aspects of life in the Rockies. Rocky Mountain Popcorn’s branding, the company says, is to salty snacks what Coors Light is to beer.

Categories: Company Perspectives