Colorado’s Most Powerful Salespeople: Sandy Cirbo
Sandy Cirbo, 54
Business travel sales manager, Hotel Monaco Denver
WHAT SHE DOES: Cirbo is responsible for generating room revenue with a focus on penetrating existing accounts, uncovering new accounts and developing new business within assigned territory through aggressive prospecting, direct-sales calls and strategic partnerships
SALES PRODUCTION: Through September 2012, Cirbo exceeded her annual revenue target by 11 percent with four months remaining in the year. Her sales production was up 20 percent year-over-year through October. In 2011, she exceeded her annual revenue goal by more than 9 percent.
PRAISE FROM A PEER: “Sandy is always on point noticing sales opportunities wherever she goes,” says Hotel Monaco colleague Beth Harty. “She uncovers new accounts by striking up conversations in elevators and by having great relationships with clients so they continually call and refer business.”
SHARING WISDOM: “Sandy thrives on being a mentor to her teammates and consistently provides them with training/coaching as well as general staff support and guidance,” Harty says. “Her positive energy is undeniably contagious, and she is one of the driving forces that makes our business better and stronger each year.”
SALES ADVICE: “Be enthusiastic and passionate about what you are selling, and remember that nothing happens in business until someone sells something!”
ON CLOSING: “‘Closing’ is the logical conclusion to a well-executed sales process and it is the ‘opening’ of a new relationship,” Cirbo says.