GenXYZ 2022: Daniel Ramirez
Meet Daniel Ramirez, Co-CEO, Los Dos Potrillos in Centennial, CO.
This year’s Top 25 Young Professionals vary in their backgrounds and their professional pursuits – they’re leaders in banking, real estate, nonprofits, law, entrepreneurship and architecture, to name just a few.
Some are lifelong Coloradans who couldn’t conceive of living anywhere else; others are transplants from the East and West coasts or somewhere between. What they have in common is a relentless achiever’s mindset, a can-do spirit and a desire to do good for others as they do well for themselves.
Read on to learn more about Meet Daniel Ramirez, Co-CEO, Los Dos Potrillos in Centennial, CO.
Daniel Ramirez, 30
Co-CEO, Los Dos Potrillos | Centennial
Daniel Ramirez oversees day-to-day operations of four restaurants that generate average sales of $5.2 million annually. He’s also launched a food truck as an extension of his restaurants. The truck is different than others in the niche, in that it sets up in neighborhoods and provides the same options diners would find in Los Dos Potrillos’ sit-down locations, so customers who can’t make it to one of his restaurants can still enjoy Los Dos Potrillos’ offerings at home.
Ramirez also developed a marketing and social media team that has helped boost sales. During the pandemic, he implemented a curbside pick-up system so customers could order food and not have to get out of their cars. The system proved so successful that sales remained close to pre-pandemic levels with just to-go orders. As a result, Ramirez was able to retain more than 300 of his 320 team members.
These developments are even more impressive when you consider Ramirez has been battling testicular cancer, requiring cycles of chemotherapy that last three weeks each round and average five hours a day.
Somehow, Ramirez has not been deterred. He employs a master brewer who crafts special in-house beers exclusively for Los dos Potrillos restaurants; as a result, the fourth restaurant location is also the most distinctive: a brewery-Mexican restaurant under one roof.
Along with his business pursuits, Ramirez makes time to give back to the restaurant industry and to the community. He is one of the youngest members on the board of directors for the Colorado Restaurant Association, serving as the vice chair for events and promotions. Every year during the holidays, he donates to the homeless more than 1,000 burritos along with coffee, juice and donated jackets.