Liz Wendling //November 26, 2012//
Sales passion is the most undervalued and underutilized sales tool in the business toolbox. It’s hard to measure and even harder to develop. You can’t teach someone to be passionate about what they sell – they have to find it for themselves.
In sales, the old saying “Fake it until you make it” might work in some cases, but it’s hard to sustain for any period of time. Genuine sales passion isn’t artificial and can’t be faked; you gotta have it or you gotta get it! It’s evident in salespeople who genuinely care. They have a drive to succeed and a willingness to take the time to serve their customers in whatever manner is necessary.
I can read people well. When I begin working with a sales team, it doesn’t take me very long to see who has passion for the job, the company and their customers. I can also spot the sales people who are all talk and no action, just going through the motions. I watch for that unmistakable unique combination of desire, commitment and energy. It’s that strong force that pushes these salespeople to succeed by demanding more of themselves. Their passion is so evident it won’t let them rest and it won’t let them quit.
Passion is contagious and it produces results, but some salespeople seem to be completely immune to it. Others have the potential and willingness to try to find it, but they’re just not quite there yet. When I spot them, I know I can make a difference.
Sales passion is the differentiator in today’s changing business climate. Having a passion for what you’re selling is vital to achieving success at selling. To become a master salesperson, you need enough drive to keep yourself focused on developing and improving your knowledge and skills.
While there are many ways to find your sales passion and get that lovin’feeling back, here are 5 suggestions to get the ball rolling:
Successful salespeople sell with passion, and when salespeople find their passion, they find success.