4 Easy Tips to Avoid Missed Business Opportunities

Life comes at you fast. So does business. Here's everything you need to know to avoid missed business opportunities.
Avoid Missed Business Opportunities

Many business owners can attest to overlooking opportunities that could’ve taken their profitability, revenue, innovation and teams to the next level. As a result, their operations are stagnant, moving them closer to shutting their doors for good. That’s why it’s important to ensure you avoid missed business opportunities.

Whether creating a new product, opening a new location, connecting with a new partner or tapping into a new market, you never want to miss an opportunity that moves your business forward. Here’s how to ensure this doesn’t happen. 

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Establish Clear Business Goals 

Goals are influential in your plan to avoid missed business opportunities. When you know where you want your business to go, you can pinpoint opportunities to get you there better.

Plus, goals make you take your business seriously. When you’re serious about your business, you’re always on the hunt for opportunities to improve it. You’re more willing to take them too. 

However, it’s important to go about this process methodically. For one, outline clear business goals before you launch your business. As your business grows, come back to these goals and expand as needed. Your goals should also be specific and detailed, with clear actionable steps for you to succeed. Each time you take another step, be sure to celebrate but keep a level mind to any future actions that need to be taken.

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Take Care of Your Team 

To avoid missed business opportunities, you have to understand that such opportunities can come in seemingly small packages, and whether or not you can take full advantage of them have a lot to do with your team. 

Colorado tech companies including Conga, Fluent Stream, Adcellarant and Maxwell, attribute much of their growth to the people they have on their teams.

By offering continuous professional development, giving employees more meaningful responsibilities and supporting a healthy work-life balance, these companies get the most out of their employees because they genuinely care about them. 

Opportunities will be missed if your employees don’t know your business vision or what to look for to ensure you’re on track to achieve it. Also, if you don’t have a happy and fulfilled team, they won’t be as productive and impactful as they can be, which alters your ability to take on opportunities when they’re presented. 

In other words, take good care of them and build the ideal employee experience. 

READ: How to Craft an Ideal Employee Experience Strategy — 6 Easy Steps

Start with their mental health and well-being. When employers don’t provide mental health support, employees are much more likely to experience burnout and worsened mental health conditions. Both can impact their productivity and cognitive performance. 

On the contrary, employee productivity, morale and cognitive ability improve when employers provide mental health resources in the workplace. They can work at their full potential, identifying and capitalizing on business opportunities more readily. 

Take your employees’ needs into account as well as your budget, when providing them with mental health resources. 

READ: The Top 5 Ways You Can Support Mental Health in the Workplace

Automate and Optimize Your Business Processes 

Business opportunities often have a sense of urgency attached to them. Most are gone in the blink of an eye. Even if you have some time to decide if you’ll take advantage of an opportunity, it won’t be long. 

Automating and optimizing your business processes can help. You’ll save a lot of time automating appropriate tasks in your business and can use that newfound time to pursue pressing opportunities. In addition, optimizing specific processes allows you to jump on opportunities with delicate time constraints faster. 

For example, content creation can be incredibly time-consuming. However, much of it revolves around trends that come and go quickly. So, time-consuming content creation isn’t an option. 

Templates, a brand asset library, and creating all your content for a trend in one sitting will optimize your content creation strategy, helping you to avoid missing an opportunity in content marketing. 

See where you can use automation tools in your business. Look at various processes and identify how to make them more streamlined. Once you do, you’ll have the time and team capacity to take more chances and avoid missed business opportunities. 

Create and Engage With Your Professional Network

You’ll come across some opportunities yourself. Your team will identify some. Then, there will be those opportunities that come to your business by way of someone in your professional circle.

If you have yet to create a professional network around you, today’s the day to start being intentional about building one. Other business owners and professionals in your industry are sitting on opportunities they’re hoping to pass off to people they have genuine relationships with. So, be one of those people.

Go to their events and invite them to yours. Use social media to build a community. Visit businesses in your area and start relationships with the owners. Actively engage with the professional world around you. Your network can be one of the best opportunity sources you have. The people in it can play a significant role in your growth. 

Missed business opportunities are a sore spot for many business owners. Don’t let that happen to you. Establish clear business goals, take care of your team, Leverage automation and optimization, and engage with your network to avoid missing business opportunities. 


Indiana Lee Bio PictureIndiana Lee is a writer, reader, and jigsaw puzzle enthusiast from the Pacific Northwest. An expert on business operations, leadership, marketing, and lifestyle, you can connect with her on LinkedIn.

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