Consider four key ways leaders in human resources can proactively attract talent in today’s competitive work environment.
Stephanie Smith //June 6, 2022//
Consider four key ways leaders in human resources can proactively attract talent in today’s competitive work environment.
Stephanie Smith //June 6, 2022//
Finding talent and filling job positions is extremely challenging in today’s work environment. Roles that used to bring in hundreds of qualified applicants, are now barely getting attention from candidates.
Because of this, many of us in human resource roles have never had to proactively source candidates. However, it’s an absolute necessity for human resources leaders to strategically position their companies to attract talent, while proactively recruiting candidates today.
I lead the People & Culture department at PlanOmatic, and have successfully hired 16 new candidates already this year. I’ve learned a lot of lessons while recruiting candidates recently, and offer the following four tips to help human resources professionals proactively and successfully attract talent in today’s competitive work environment.
Be transparent: if you aren’t including job details and salary, other recruiters are, and those are the offers those candidates will explore.
1. Bolster Your Online Presence
Make sure you have an online presence that will impress before reaching out to prospective candidates.
Your LinkedIn profile, for example, should be up to date with a professional photo and your current role. If you want to stand out from other recruiters on LinkedIn, having a profile with a strong brand presence and love for your company is appealing. If your company can provide branded banners, professional and consistent copy about your company, professional headshots, and content for you to “like” or repost, this will be appealing to candidates.
2. Expand Your Candidate Search on LinkedIn
LinkedIn is a great place to find candidates. But typing in a simple title or keyword search isn’t enough. Expand your talent search by trying the following techniques:
3. Be Transparent When Contacting Candidates
When contacting potential candidates, provide clarity and transparency into the role and an easy way to schedule a phone conversation. Other techniques include:
4. Leverage Your Connections
Referrals and/or face-to-face connections are the best way to find candidates. Some great places to find candidates include:
Leverage your connections: personal interactions with individuals that provide excellent service in the real world.
Candidates today want more than just a job. They want to find a company that has a work environment that supports the employee experience, and it’s up to human resources professionals to convey company advantages and corporate culture during the recruiting process to attract top talent.
Stephanie Smith is the Senior Manager of People & Culture at PlanOmatic, a quality provider of photos, floor plans, and 3D to the single-family rental industry with speed and at scale, nationwide.