Korisa Geiger //August 27, 2013//
Your media relations people are usually your best spokespeople because they have become so well ingrained in your brand and message that they can be a walking, talking billboard for your company. For example, I’ve worked with the town of Frisco for more than five years now and truly feel like an extension of their team.
How can you benefit from using your media relations person as your company spokesperson? Here are just a few:
PR professionals and business leaders, when considering a media relations campaign, be sure to target a spokesperson for the campaign. This will allow for consistent messaging and a faster more efficient response.