Kaiser Permanente's Public Art Addresses Mental Health
The state-wide murals caught the attention of the CBCA
Kaiser Permanente's recent public health awareness campaign included powerful murals promoting the importance of mental health throughout Colorado Springs and Pueblo, making the health care organization an honoree of a 2019 Colorado Business Committee for the Arts award.
CBCA's business for the arts awards are presented to exemplary organizations that have gone above and beyond to support the arts and creative industries.
Kaiser Permanente's integrated health care system serves more than 600,000 Coloradans. They recently commissioned a series of murals on buildings throughout Denver, Pueblo and Colorado Springs called "Words of Hope" highlighting encouraging mental health messages.
"The goals was to do just that: to bring words of hope to the communities and destigmatize mental health," Jennifer Ziouras, MD, VP of Care Delivery, says. "So many people who suffer from mental health, they do struggle with it alone. The message is trying to go back to that normalization of mental health, and that the whole community, just like communities help support the arts, communities can support mental health and help us all get back to a better place."
Kaiser Permanente also engaged in a program called "Find Your Words," featuring spots on TV, theater, radio and digital platforms, focusing on mental health and wellness. Information provided on the website offers basic information about depression and resources that are available to those in need in an interactive way.
"What we really believe is that the arts are a "need to have," Ziouros says. "It's so fulfilling for the soul and the total health that the arts are a must-have."
Learn more about Kaiser Permanente's commitment to the arts here: