Made in Colorado 2012
The model you see wielding two Colorado-made products and wearing another knows something about innovation: He co-founded the state’s first brewpub. (Those feathery green buds on his Rockmount shirt are hops, grown here for the brewing industry.)
“Everyone knows Colorado as this great resort community with incredible skiing and biking and white-water rafting. They don’t realize all the innovation,” says Gov. John Hickenlooper, who cited technology, aerospace, outerwear and recreational gear as examples of the state’s leading edge. “Colorado is the front-runner in almost all of these industries, and we don’t get any respect.”
“Made in Colorado” features snapshots from 10 industry sectors that represent our state’s manufacturing prowess and entrepreneurial ingenuity. Although you’ll find many iconic brands, we tried to focus on upstarts. That’s why you won’t see New Belgium, Odell and Oskar Blues among the craft brewers, for example. All three have graced these pages before and have been widely celebrated. Like the “50 Colorado Companies to Watch” program — coming in our June issue — we hope to introduce you to some of the state’s best-kept secrets.