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5 Essential Strategies to Enhance Digital Customer Experience for eCommerce Success
If you run an online store, you don’t have the face-to-face opportunity to engage your customers and sell products. Instead, you need to make transactions easy and frictionless. These five digital customer experience strategies will show you how. READ: Unlocking Brand Loyalty — Enhancing Customer Experience in the Digital Age W[...]
Metro State Unveils ‘Cannabis Hospitality’ Program
A new certificate program at Metropolitan State University of Denver aims to serve as a catalyst in reviving the state’s reputation as the “Silicon Valley of Cannabis.” READ: Weathering the Storm — How the Colorado Cannabis Industry Can Thrive Amidst Market Disruption MSU Denver will be the first higher-education institutio[...]
Future-Proof Your Company: 5 Key Strategies for Business Success in 2024
The world and the economy never stop evolving, and in 2024, customers expect more than just great products. Recent studies show that over 70% of consumers want to buy from companies that align with their values, especially in health, sustainability and digital innovation. This shows us the importance of understanding what people [...]
Family Owned Companies: Graebel Companies
For this issue’s Family-Owned Companies feature – an annual ColoradoBiz staple we’re focusing on family businesses that are at least 50 years old, a fact that, by itself, makes them exceptional: According to a study by the Cornell SC Johnson College of Business, the average lifespan of a family-owned business is 24 years. Th[...]
Exploring the Riches of Colorado’s Wine Country: A Journey Through Vineyards and Vintages
Perched above the Colorado River, surrounded by Palisade’s prized peach orchards, you’ll discover Restoration Vineyards, where co-owners Linda and Gary Brauns grow six varieties of grapes across 10 acres opening to stellar views of the Book Cliffs. Nestled in the vines there’s a winery, tasting room and expansive lawn — the p[...]
4 Ways Colorado Continues to Lead America’s Aerospace Industry
If space really is the real frontier, Colorado is a critical outpost at the edge of the wilderness. The state’s long legacy as an aerospace hub has provided a launchpad into the new era of commercial space. Many ongoing projects seem to have been lifted straight out of science fiction, from asteroid mining to next-generation spa[...]
In Fort Collins, Small-Box Mercantile is the Latest in One-Stop Shopping
Along with a rebound in brick-and-mortars, Fort Collins is experiencing an interesting small biz trend as local owners band together to deliver a mercantile shopping experience opposite the big-box variety. 2020 wasn’t exactly the ideal year to takeover Bloom Floral Boutique, but if there was a bright side to doing business during[...]
Building a Strong Foundation for Your Business: 6 Essential Values You Should Embrace
In today's fiercely competitive business landscape, success is often measured by financial metrics, market share and innovation. These are necessary, for sure, but I’d like to dive into something that carries a little more weight, in my opinion. I’m talking about values. What are your company's values? Values often determin[...]
Why Robot Can’t Sell: 6 Reasons AI Isn’t Ready to Replace Your Product Writer
Imagine this: You're browsing for a new pair of running shoes. You come across a product description that reads: "Experience optimal comfort and performance with our revolutionary running shoes! These shoes have premium materials and will propel you to new heights. Order yours today!" Something feels off. Why? It's generic, lacks [...]
5 Key Steps to Develop a Winning Business Plan in 2024
The world and the economy never stop evolving, and in 2024, customers expect more than just good products. Recent studies show that over 70% of consumers want to buy from companies that align with their values, especially in health, sustainability and digital innovation. This shows us the importance of understanding what people dema[...]
11 Essential Questions to ask eCommerce Web Developers
Whether you are planning to launch an eCommerce website or revamp an existing store, partnering with skilled and reliable professionals can make all the difference in the success of your online business. However, finding the right talent is challenging due to the different capabilities and experiences of eCommerce web developers. [...]
5 Ways User Behavior Analysis Drives User Engagement and Conversion Rates
Website user behavior analysis is an essential aspect of any digital business strategy. By understanding how customers interact with and navigate websites, brands can make informed decisions to improve the user experience and drive higher conversion rates. READ: From Clicks to Conversions — How to Craft an Effective Online Adver[...]
SNÖBAHN Celebrates Grand Opening of 38,000 Square-Foot Indoor Action Sports Training Center in Thornton
SNÖBAHN, a Colorado startup pioneering year-round training for action sports, celebrated the grand opening of its new 38,000-square-foot facility in Thornton with a ribbon-cutting ceremony alongside representatives from the City of Thornton, including Mayor Jan Kulmann. Located at 14200 Lincoln St., this expansion marks a significan[...]
Museum of Illusions Shines Amidst Downtown Denver’s Construction Chaos
The hustle and bustle common to city life is everywhere in Downtown Denver these days — a jackhammer from construction, a honk from the multitude of buses or bells from bicycles are but a few. Walk closer to 16th Street Mall, and the construction noise gets worse. Since the spring of 2022, the popular Denver pedestrian mall has be[...]
How 4 Different Industries Use Social Media Data Mining — and How You Can Too
With so much information available on platforms like X, Facebook, Instagram and LinkedIn, social media data has become a crucial asset for companies that aim to stay relevant in today's rapidly evolving market. Social media data mining helps in discovering trends and patterns and deducing actionable insights that help brands improve [...]
Governor Polis, OEDIT Announce 180 Small Business Accelerated Growth Program Grants
Today, Governor Polis and the Office of Economic Development and International Trade’s (OEDIT) Business Support division announced 180 Small Business Accelerated Growth Programs grants to support small businesses in Colorado. Consisting of 113 Access to Capital grants and 67 Digital Marketing grants, these $5,000 awards will he[...]
Unlocking the Power of Keywords: A Comprehensive Guide to SEO Strategies
In the vast landscape of the internet, where millions of websites vie for attention, the importance of SEO strategies cannot be overstated. Businesses are continually striving to enhance their online presence and reach their target audience effectively. One of the key elements in this digital marketing strategy is the strategic use o[...]
Embracing Uncertainty: 5 Ways Successful Businesses Turn Risks into Opportunities
Running a business in Colorado is so much more than maintaining expectations and ensuring smooth day-to-day operations. You should always be looking to take your business to the next level, promoting both steady and swift growth to exceed your goals and elevate your brand. Even when it gets difficult to envision the future of your b[...]
The 5 Biggest Challenges Entrepreneurs Face, and How to Solve Them
Entrepreneurs start a business for various reasons: to attain more freedom, to have more control of their life or income, to build something great, or to make a difference — or for all these reasons. As entrepreneurs build their leadership team, the new leaders typically want the same things. But what frustrations do entrepreneurs [...]
Cloud-Based CRM: An Essential Tool for Modern Businesses
CRM's face has changed significantly; what started as simple customer lists now incorporates advanced, cloud-driven tools. Today's CRM systems, guided by CRM software experts, are game-changers, making it a breeze for companies to connect with their customers through easy access and a suite of powerful tools. Businesses must strategi[...]
