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Business Insights

How to Utilize Geotargeting in Advertising Campaigns

You wouldn’t dream of throwing money behind an ad campaign targeted at anyone and everyone roving the web, right? Targeting is a core and necessary part of designing high-performance advertising campaigns, and expert advertisers are adept at understanding the ideal audience for a campaign’s goals and building accordingly. Whi[...]

Geo targeting concept design
Behind the Biz

In Fort Collins, Small-Box Mercantile is the Latest in One-Stop Shopping

Along with a rebound in brick-and-mortars, Fort Collins is experiencing an interesting small biz trend as local owners band together to deliver a mercantile shopping experience opposite the big-box variety. 2020 wasn’t exactly the ideal year to takeover Bloom Floral Boutique, but if there was a bright side to doing business during[...]

Bean Cycle shop in Fort Collins, Colorado.
Human Resources

Building a Strong Foundation for Your Business: 6 Essential Values You Should Embrace

In today's fiercely competitive business landscape, success is often measured by financial metrics, market share and innovation. These are necessary, for sure, but I’d like to dive into something that carries a little more weight, in my opinion. I’m talking about values. What are your company's values? Values often determin[...]

business team work building a puzzle isolated over a white background.
Business Insights

Why Robot Can’t Sell: 6 Reasons AI Isn’t Ready to Replace Your Product Writer

Imagine this: You're browsing for a new pair of running shoes. You come across a product description that reads: "Experience optimal comfort and performance with our revolutionary running shoes! These shoes have premium materials and will propel you to new heights. Order yours today!" Something feels off. Why? It's generic, lacks [...]

Business Insights

5 Key Steps to Develop a Winning Business Plan in 2024

The world and the economy never stop evolving, and in 2024, customers expect more than just good products. Recent studies show that over 70% of consumers want to buy from companies that align with their values, especially in health, sustainability and digital innovation. This shows us the importance of understanding what people dema[...]

Business Insights

11 Essential Questions to ask eCommerce Web Developers

Whether you are planning to launch an eCommerce website or revamp an existing store, partnering with skilled and reliable professionals can make all the difference in the success of your online business. However, finding the right talent is challenging due to the different capabilities and experiences of eCommerce web developers. [...]

Community News

Former FirstBank CEO Announces His Retirement From the Bank After 37 Year Tenure

FirstBank, one of the largest privately held banks in the nation with a focus on “banking for good”, announced Jim Reuter is retiring from FirstBank after seven years as Chief Executive Officer (CEO) and 37 years with the organization. The board elected President, Kevin Classen, as the new CEO, and Chief Digital Officer [...]

Business Insights

How 4 Different Industries Use Social Media Data Mining — and How You Can Too

With so much information available on platforms like X, Facebook, Instagram and LinkedIn, social media data has become a crucial asset for companies that aim to stay relevant in today's rapidly evolving market. Social media data mining helps in discovering trends and patterns and deducing actionable insights that help brands improve [...]

Community News

Governor Polis, OEDIT Announce 180 Small Business Accelerated Growth Program Grants

Today, Governor Polis and the Office of Economic Development and International Trade’s (OEDIT) Business Support division announced 180 Small Business Accelerated Growth Programs grants to support small businesses in Colorado. Consisting of 113 Access to Capital grants and 67 Digital Marketing grants, these $5,000 awards will he[...]

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Business Insights

Unlocking the Power of Keywords: A Comprehensive Guide to SEO Strategies

In the vast landscape of the internet, where millions of websites vie for attention, the importance of SEO strategies cannot be overstated. Businesses are continually striving to enhance their online presence and reach their target audience effectively. One of the key elements in this digital marketing strategy is the strategic use o[...]

Business Insights

Embracing Uncertainty: 5 Ways Successful Businesses Turn Risks into Opportunities

Running a business in Colorado is so much more than maintaining expectations and ensuring smooth day-to-day operations. You should always be looking to take your business to the next level, promoting both steady and swift growth to exceed your goals and elevate your brand. Even when it gets difficult to envision the future of your b[...]

Business Insights

The 5 Biggest Challenges Entrepreneurs Face, and How to Solve Them

Entrepreneurs start a business for various reasons: to attain more freedom, to have more control of their life or income, to build something great, or to make a difference — or for all these reasons. As entrepreneurs build their leadership team, the new leaders typically want the same things. But what frustrations do entrepreneurs [...]

Business Insights

Cloud-Based CRM: An Essential Tool for Modern Businesses

CRM's face has changed significantly; what started as simple customer lists now incorporates advanced, cloud-driven tools. Today's CRM systems, guided by CRM software experts, are game-changers, making it a breeze for companies to connect with their customers through easy access and a suite of powerful tools. Businesses must strategi[...]

Business Insights

4 Ways Fintech is Empowering Small Businesses in 2024

Consider, for a moment, how finance and accounting processes were managed historically. Fifty years ago, keeping your books meant laboriously entering transactions in a paper ledger with a pen or pencil, then adding up endless columns of numbers. Getting paid meant waiting for a check — or possibly cash! — to arrive by mail. Then[...]

Sales & Marketing

How to Edit Product Videos that Boost Sales for E-commerce Businesses

Forget static product images, the future of e-commerce belongs to dynamic, engaging product videos. According to a Wyzowl report, 82% of people have been convinced to buy a product or service after watching a video. Product videos have become a crucial part of any e-commerce business’s marketing strategy. However, creating comp[...]

Consumer

Best of Colorado 2024 is Now Live

Now in its tenth year, the Best of Colorado Reader’s poll gives our readers a chance to voice their opinion on what they believe are the best service providers and companies throughout Colorado. Last year, we featured 127 different categories, received more than 3,100 ballots and nearly 30,000 total nominations. Of course, none o[...]

Sales & Marketing

The Role of Customer Acquisition and Retention in Business Growth

The success of a business relies on multiple aspects, including the quality of products or services, efficient marketing tactics and smooth operational processes. However, the key ingredients for boosting revenue and growth are fundamentally twofold — attracting new customers and keeping existing ones. Both customer acquisition an[...]

Sales & Marketing

Discover the Best CRMs for Small Businesses in 2024

Small businesses thrive by leveraging available resources in today's competitive landscape. CRM software stands as a pivotal tool in this tech arsenal. It's more than just data organization; it's a game-changer, offering insights into customer behavior, preferences and interactions — key elements for adapting strategies effectively[...]

Sales & Marketing

What is Programmatic Advertising (And How Does it Work?)

An innovative approach that has revolutionized the way businesses connect with their target audience is programmatic advertising, a technology-driven, data-centric approach to procuring and positioning digital advertisements. In contrast to conventional ad-buying methods that include human negotiations and manual insertion orders, p[...]