Katie Wilson //December 19, 2014//
You’ve seen that little chat box on websites you frequent. You may even have used the live chat function on a consumer or business site to answer questions about a product before you bought it. However, did you ever consider adding live chat to your own business’ arsenal of sales and customer service tools? Live chat has a lot to offer B2C and B2B companies that market their products and services on the web. In this age of instant gratification, being able to answer your customers’ questions and concerns in real time not only helps reinforce the fact that your company cares about its customers, but also helps to increase sales and thus profits.
A Little About Live Chat
Live chat is a web service that allows customers to communicate, or “chat”, in real time with someone from the company whose website they are visiting. Live support applications are commonly used to provide immediate customer support, answer customer questions and guide customers through the sales process.
Benefits of Using Live Chat on Your Website
There are a myriad of benefits associated with using live chat on your website. Just a few of the highlights include: