State of the state: Networking
Is there a science to schmoozing? Adrienne Zoble must think so. The Schmoozing Calendar by the Fort Collins marketing executive is now in its fourth year.
Designed as an aid for cultivating new clients and retaining old ones, the 2010 version includes a script for each month and recommendations for meeting with clients. There are weekly suggestions of who you might invite to breakfast, lunch or coffee to strengthen relationships and build business.
“People take their existing business for granted,” says Zoble, president of Adrienne Zoble Associates Inc. “You have to stay in touch. The single biggest reason companies change vendors is lack of attention.”
The calendar is priced at $27.30 for the printed and bound version, and $16.95 for the electronic version online at azobleassoc.com.