Many breweries turned to canning beers and building a model resilient enough to survive a slow winter. For Ska Street Brewstillery in Boulder, they kept brewing and found a market thirsty for canned beer, which made up about half of all sales before the pandemic.
Breweries that want to not only survive but to thrive on the other side will need to change and adapt. 2021 may or may not mark the end of the pandemic, but it will certainly bring additional twists and turns for breweries as they weather the current crisis and position for growth in the coming years. As 2020 finally nears its end, here are some items to watch in 2021.
The beer, Colorado Strong Pale Ale, was initially started by the Colorado Brewer’s Guild and the Left Hand Brewing Foundation as a way to support the local supply chain, small independent breweries and raise money for the Colorado Strong Fund.
After months of shutdown, initial Mesa County public health variances prevented breweries in the region from re-opening, causing sales to plummet even further than they already had. Now able to reopen, here is the story of how two Mesa County Breweries are dealing with the process of recovery.
