One company’s mission to make buying responsibly second-nature

As an eco-friendly online marketplace, EarthHero has done the work so you don’t have to.

EarthHero offers products that are sourced, manufactured, and shipped in a way that protects our planet’s future. Each brand they partnered with has been chosen because they’re taking the right steps and helping to create a more sustainable future. 

Their goal is to make buying responsibly second-nature. They’re on a mission to make it normal to consume in a way that’s easier on the environment, while meeting the convenience we’ve come to expect.

We spoke with founder and CEO Ryan Lewis about EarthHero’s commitment to sustainability and doing business better.

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Best for Colorado: Tell us more about your company in general. What do you do? What is your mission? What makes you different? 

Ryan Lewis: EarthHero is a one-stop shop for everybody who loves the planet. We source thousands of the most sustainable products to make it easy to shop sustainably. We have everything from personal care, home goods, pet supplies, toys, apparel to office supplies, audio/tech and more. Our mission is to make sustainable shopping so easy, everyone does it!

BFCO: What is a challenging aspect of your work? 

RL: As a start up, we have an unrelenting amount of brands, products, and content that we would like to provide access to and deliver. However, we are also operating with relatively speaking, limited resources to achieve our goals. This has challenged, us as a team, to become very connected, communicative, and creative in order to accomplish our goals. I’m very proud of that.

BFCO: What is an achievement your company is proud of? 

RL: I’m proud of how much impact we’ve been able to achieve in just three short years. With over 6,000 intentionally sourced eco-products from almost 200 brands, we are accelerating the movement of living more sustainably by delivering ease of access, education, and a strong sense of community.

I’m also proud of our Prism Award for Social Impact Company of the year. Finally, I’m proud about how we operate with three core nonprofit partners. We are members of 1% for the Planet, B Corp and CarbonFund. This is another layer of accountability so as we continue to grow, the more good we do, the more money we donate, the more trees get planted.

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BFCO: With the holidays coming up, what are some things consumers can do to ensure their holiday shopping is more sustainable? 

RL: Yes, there are a few important things to consider. First of all, try to purchase gifts you feel the recipient will really use. There are many functional ways to gift. Many people enjoy the inspiration that comes with a gift that promotes sustainability. In many cases that might mean the materials or ingredients that are in the product. In some cases it may be nice to gift a product with a great story, one that also gives back in some way. Also, think about the end of life of the gift. Is it compostable, recyclable? Does it help eliminate waste in other ways, like avoidance of one-time use products?

I think it comes down to three things:

– How was the product made?

– How is the product disposed?

– Will the recipient really enjoy/use/need it?

BFCO: Would you recommend joining Best for Colorado to other companies? 

RL: We’ve been a Best for Colorado company for two years, and being surrounded by like-minded companies that are trying to use their organization as a force for good is amazing. It allows us to stay connected to a strong network, share stories and opportunities and learn from each other.

EarthHero: Making sustainable shopping simple

When EarthHero Founder and CEO, Ryan Lewis, realized how much stuff and trash we accumulate and create, he knew he had to do something about it. So he launched EarthHero, an eco-friendly online marketplace. Its mission is to normalize and simplify conscious, sustainable consumption. Best for Colorado spoke with Lewis to learn more about this B Corp certified company.

Best for Colorado: Could you tell me just a little bit about where the idea for EarthHero came from?

Ryan Lewis:  In 2014, I wanted to help make a more direct positive impact on the planet and pursue my passion for sustainability, but I didn’t know exactly what to do. At the time I had recently sold my restaurant supply company in Boulder but was still running it. We had a great team and I loved our customers, but it just wasn’t serving that greater need for impact, so I decided to step away.

In addition to my desire to start a new company for impact, my wife and I always wanted to have an experience living abroad. So, we decided to move to Costa Rica with our kids. In the process of moving to Costa Rica, we basically sold or got rid of everything we owned. That process alone was quite shocking. I have always considered myself a relative minimalist, but I couldn’t believe how much we had accumulated. I started to realize the weight of stuff in my life and vowed to be even more stringent with what I accumulated in the future. Once we arrived, we saw beautiful beaches, mountains and water, but we also saw trash, everywhere.

One afternoon, I was browsing a local bookstore and picked up the book, “The Story of Stuff.”  It detailed exactly how much harm our traditional consumption was having on the planet. It broke down the five stages of consumption: extraction of natural resources, transportation, manufacturing, consumption and disposal. It was a linear, unsustainable process. It hit me like a lightning strike. I began asking a ton of questions and researching whether there was a better way.

BFCO: Is that how you developed your methodology for EarthHero?

RL: Yes, for sure. “The Story of Stuff’s” main point is we have to focus on the right inputs. If you do it right from that first step, then the rest of the steps are easier to accomplish. Once I read that book, I started researching if there were products being made with this in mindset. I was surprised that there were, but this was back in 2015. It was so fragmented and confusing that most people could not comfortably live their lives shopping that way, and so the concept of EarthHero was born.  I realized I could use the same business model I had with my last company and curate the world’s most sustainable products on one common platform. The goal? To make sustainable shopping so easy that everyone does it.

BFCO: I know we’re living through challenging times, so how has COVID-19 impacted your business?

RL: These are challenging times for sure, and there are several perspectives to that question. Our priority was to make sure our team was safe and that we could work well together in this new environment. Fortunately, we’ve all been healthy. The next thing we did was check in with our suppliers. There were some that had to temporarily close, but most were able to remain open. Because we are an e-commerce business, we’ve been able to continue to ship orders daily, and that has led to some accelerated growth. Our challenge has been around growth and culture. We’ve built our team around operational excellence where every detail matters. We are learning how to maintain that as a distributed team as well as onboard new team members and integrate them into our culture.

BFCO: What are you most proud of in your company’s history?

RL: It’s the team. Our team is amazing, and everyone’s really rolling up their sleeves right now and doing what it takes. There’s only nine of us and every single one of them is a team player and is critical to our success.

BFCO: Can you define the specific programs, practices and priorities that fall within your organization’s corporate social responsibility? How has this evolved or changed over time?

RL: Right off the bat when I started EarthHero, we established that we were going to be the best stewards possible. I wanted to ensure that as we grew, more good was baked into the model. We immediately joined three nonprofits and launched with them. We joined 1% for the Planet, which means 1% of our sales go to environmental nonprofits. 40 of our brands are also now members of 1%, which means that when customers buy products from them on EarthHero, they are creating a double positive impact.

Then, we started the B Corps assessment, and we’ve been a certified B Corp since our first year.  We also joined carbonfund.org to become a carbon neutral company that offsets all customer shipments through reforestation.

BFCO: What has your experience been being part of the Best for Colorado community?

RL: Last year, we went to the awards ceremony. It was so great to see so many other sustainable Colorado companies doing great things. In addition, part of our businesses is helping other businesses with their sustainable events through sustainable product giveaways, gifts for employees or corporate client gift boxes. Our salesperson met a lot of awesome businesses that we’ve been able to help ever since.

BFCO: What do you envision EarthHero looking like 10 years from now?

RL: We want sustainable shopping to be so easy everyone does it. We imagine a world where products are made sustainably because it just makes sense; because it’s the easier decision financially and is legally mandated through policy change. That’s our long-term vision. We want EarthHero to be the household name for clean shopping. We want it to be the go-to platform for suppliers who are making products with the planet’s best interest in mind. Through our sustainable shop, we want consumers to be able to find what they’re looking for every single time they want or need to buy something.

Best for Colorado is a program of the Alliance Center. It allows Colorado companies to measure and improve their social and environmental impact, regardless of where they are on their corporate social responsibility journey. Best for Colorado offers programming and tools for all Colorado companies, including B Corps, to improve their practices and connect participating companies with local resources, education and support.