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Metro State Unveils ‘Cannabis Hospitality’ Program

A new certificate program at Metropolitan State University of Denver aims to serve as a catalyst in reviving the state’s reputation as the “Silicon Valley of Cannabis.”

READ: Weathering the Storm — How the Colorado Cannabis Industry Can Thrive Amidst Market Disruption

MSU Denver will be the first higher-education institution in the nation to offer students a comprehensive view of cannabis hospitality, with an emphasis on the supply chain, said Shannon Donnelly, an affiliate professor in the University’s School of Hospitality and a former cannabis regulator for the City of Denver.

Students in the program will study a wide range of topics that will focus on the responsible sale and consumption of cannabis in dispensaries and in food preparation, she said.

“This represents a significant leap forward in formalized cannabis education,” said Donnelly, who developed MSU Denver’s cannabis curriculum. “We’re defining cannabis in hospitality.”

The University will offer an entry-level Cannabis Hospitality Specialist certificate and a more advanced Cannabis Hospitality Manager certificate. Both certificates will be offered to degree-seeking and non-degree-seeking students, with classes to begin this fall.

“We want to equip those working in the industry with the knowledge and skills to create an elevated experience, centered on high-quality, responsible customer service that can only truly be perfected through the hospitality lens,” said Donnelly. “If we’re going to create spaces that are safe enough for users of all levels to consume, we need to understand the entire supply chain.”

Along with the certificates, MSU Denver is forming state and international advisory boards that will provide recommendations to the University and collaborate on joint initiatives. The state board will aim to enhance student opportunities, develop curricula, promote social equity in the industry, foster research collaboration and identify financial resources.

READ: Cannabis Cares Program Aims to Provide Relief to Coloradans with Physical Disabilities

The international board, meanwhile, will aim to contribute to the global standardization of cannabis education, explore international job-placement opportunities, promote student-exchange programs and provide insights on global drug-law reforms.

“It’s encouraging to see MSU Denver hoping to optimize new methods of consumption that allow people to interact with each other in hospitality settings, while keeping safety and responsibility in mind,” said MSU Denver graduate Albert Gutierrez, owner and president of the cannabis company Bud & Mary’s and a member of the state advisory board.

Gutierrez emphasized the importance of the leadership and management courses that will meet a significant need in the industry. “We need people who know how to navigate relationships, since so many regulatory departments have to visit facilities to ensure compliance,” he said. “Sometimes, that professionalism is missing in this industry.”

Elevate Your Online Brand: How Social Media Marketing Can Boost eCommerce Sales

For eCommerce business owners, mounting competition in the virtual retail space makes it increasingly challenging to boost their online sales. Do you struggle when it comes to winning a new customer and retaining your existing ones? If so, you’re not alone.

Forward-thinking entrepreneurs and digital marketers are already leveraging the power of social media marketing in the eCommerce space. With 5.17 billion users on social media, why not capitalize on the immense potential and build your online clientele?

Social media has emerged as a powerful tool for brands to connect with their target audience, driving engagement to boost sales. With raging competition in the online retail space, social media marketing is no longer an add-on for digital entrepreneurs.

Rather, it’s a strategic tool to gain an edge over your competitors. 

On average, individuals spend 143 minutes on social media per day, which comes to roughly 2.5 hours. So, why not streamline your social media marketing strategy to present your offerings at their fingertips?

READ: eCommerce SEO – 6 Easy Tips to Drive Organic Sales

How does social media marketing strengthen eCommerce?

One of the best perks of using social media for marketing eCommerce products is the ability to track your customers’ online journey. Successful marketers are leveraging the power of social media platforms like Facebook, Instagram, Pinterest and Snapchat to understand their customers better. 

A recent study revealed that global eCommerce sales through social media marketing are projected to rise to $8.5 trillion in 2030 from just $992 billion in 2022. These numbers clearly define the tremendous potential of social media marketing for virtual retailers.

Benefits of social media marketing for online brands

Here’s how brand leaders leverage social media to boost online exposure and sales.

1. Enhancing brand awareness

As an active tool, social media engages millions of global users to enhance your brand awareness. As you interact with your target audience and discuss the launch of new products, the word spreads through likes, shares and comments. Social media marketers also create visually appealing graphics to narrate the story behind your brand.

Digital marketers also create content following popular social media trends that your followers find relatable. With increased brand awareness and recognition, traffic on your site gains traction, eventually leading to higher sales volumes.

2. Engaging your customers

Thanks to engagement metrics and data analytics tools, digital marketers can track social interactions and improve the overall virtual buying journey for their clients. 

Social media is one of the broadest platforms that connects eCommerce brands directly to potential buyers. Users can also raise queries about their grievances through social media channels for instant resolution.

Established virtual retailers like Ubuy also respond to customer inquiries on social media, review feedbac, and build brand loyalty. Eventually, this leads to better customer retention, as satisfied buyers tend to make repeat purchases from eCommerce websites.

A short response time on social media handles also creates a positive impression on your audience, reflecting agile customer service.

READ: How Brands Can Grow Customer Loyalty and Build a Positive Reputation

3. Targeted advertising

A wide range of advertising options is available on social media that help marketers target specific groups based on interests, online purchase behavior and demographics. Ecommerce brands, can, therefore, reach the right customers through advertisement for higher conversions and sales.

While potential customers use social media during their leisure hours, experienced marketers seize the opportunity to pitch their offerings informally through social media marketing.  That’s the reason users come across personalized recommendations of relevant products on their News Feed on Facebook.

This personalizes the user journey since these recommendations are based on their preferences and previous purchase history.

4. Social commerce

In the eCommerce domain, social commerce has turned out to be a popular trend.

Businesses sell their products directly on social media platforms. For instance, Facebook and Instagram allow virtual brands to create a shoppable feed of their merchandise. Followers can seamlessly access these products, leading to better sales and conversions. This innovative approach ensures that users need not leave social media platforms while making the purchase.

5. Online reputation management

As you try to gain traction in a competitive market, managing your online reputation is critical. Successful online brands showcase their reputation through social media marketing to build trust and instill confidence as they explore new shores.

Why not leverage positive feedback and testimonials of your existing customers on social media as you pitch your products to new ones? Words spread quickly through social media channels when your customers love your products!

The bottom line

Social media has evolved over the years, transforming from a mere platform for interacting with friends to a powerful tool to market your brand.

With new social media marketing strategies like influencer marketing, real-time streaming to sell products and personalization based on UGC (user-generated content) dominating recent trends, digital marketers have been proactive to spruce up sales. 

No wonder why established eCommerce brands and start-ups partner with professional social media marketing agencies to consolidate their position amidst raging competition. 

 

Fahad Khan is a Product Manager and digital marketing enthusiast at Ubuy Technologies.

What Do Stakeholders Really Want From Colorado Businesses? True Corporate Sustainability.

Coloradans care about the natural world and will support efforts to preserve the environment. This is exemplified by the recently passed state bill 23-016, which aims to cut economy-wide emissions by 65% by 2030 and 90% by 2045.

However, Coloradan firms that want to embrace corporate sustainability will need to go beyond greenwashing tactics to appease state-wide stakeholders. This means that many companies will need to embrace socially conscious business models while taking steps to reduce waste, minimize carbon emissions, and increase recycling rates. 

Companies that take these steps will appease demanding stakeholders and prove that they are authentically committed to combating climate change. 

READ: How to Embrace Socially Conscious Business Models (and Increase Your Profit Margin)

Carbon emissions

Capping carbon emissions should be a chief priority for firms that want to brand themselves as sustainable.

However, recent data published by the Environmental Defence Fund (EDF) shows that Colorado is behind on its carbon targets. Today, EDF projections show that the state is set to exceed its emissions target by 153 million tons of carbon pollution.

Corporations can take their responsibility for climate change seriously by looking for alternatives to popular carbon credits. Carbon credits have gained a poor reputation recently due to fears about their ineffectiveness and rumors that some credits are overestimated, poorly tracked and double-counted. Rather than putting all their resources into carbon credits, firms can use tactics like: 

  • Improving supply chain sustainability by sourcing locally produced goods and sustainably sourced water or energy.
  • Purchasing more renewable energy systems, like solar panels, to power offices and mitigate energy waste.
  • Reducing the footprint of corporate buildings by using smart tools like automated temperature controls.
  • Embracing circular economy models to cut down on the carbon costs associated with production.

These steps authentically cut down on carbon emissions and help firms become more energy-efficient. Businesses that embrace these policy changes may benefit from cost reductions, too, as solar panels and recycled goods tend to cut down on operating overheads. 

READ: 4 Strategies for Corporate Social Responsibility in the Workplace

Improved reporting

Accurate reporting is essential for Colorado businesses that want to impress stakeholders with their sustainable policies.

Without accurate, reliable reporting measures folks will not be able to accurately assess whether or not a business is truly sustainable or simply greenwashing. Companies can improve their reporting by embracing corporate sustainability technology like: 

  • AI-driven ESG reporting that is capable of crunching huge data sets related to carbon emissions, water waste, recycling and environmental impact.
  • Impact Measurement and Management (IMM) software to track the progress of sustainability initiatives and measure the impact of ongoing initiatives.
  • Integrated data analysis programs that can collect data from external sources to improve impact monitoring and identify trends.
  • IoT sensors are capable of gathering data related to water mismanagement, temperature controls and machinery to better track key data points like energy consumption and waste production. 

These tech-driven tools are capable of analyzing huge data sets and can make sense of information that would otherwise be lost. This is key for firms that truly care about the wider impact of their business and want to stay accountable for their wider impact.

Utilizing these programs and devices can help companies make ESG a priority and may lead to enhanced operational efficiency. 

The bottom line

Stakeholders across the state are demanding that businesses take their commitments to climate change seriously. However, many firms do not know how to authentically reduce their impact or report the progress.

ESG technology can help by tracking key data points like carbon emissions and water waste. This can help companies make progressive decisions, like installing solar panels and recycling more waste materials, that improve operational efficiency and cut down emissions. This can be transformational for companies that have previously relied on carbon credits to offset their impact. 

 

Indiana Lee headshotIndiana Lee is a writer, reader, and jigsaw puzzle enthusiast from the Pacific Northwest. An expert on business operations, leadership, marketing, and lifestyle, you can connect with her on LinkedIn.

Future-Proof Your Company: 5 Key Strategies for Business Success in 2024

The world and the economy never stop evolving, and in 2024, customers expect more than just great products.

Recent studies show that over 70% of consumers want to buy from companies that align with their values, especially in health, sustainability and digital innovation. This shows us the importance of understanding what people demand from the brands they support.

Business plans that fail to address the specifics of the post-pandemic world are likely to have a hard time convincing investors.

READ: Adapting to the New Norm — Post-Pandemic Work Culture and the Future of Remote Work

Prioritize health and wellness in your business model

Adding health and wellness into what you’re selling is more important today than it’s ever been.

People everywhere want to live healthier lives, and if your products or services can help them do that, you’re on the right track. This makes your brand more attractive and shows you’re serious about helping people live better. 

A health-focused workplace can boost productivity while seeing people as more than just workers. It creates a place where people feel valued and happy to come to work. Plus, it makes your company stand out to anyone looking for a job, attracting people who want to work in a place that cares about them.

It’s all about making your company not just a place to work, but a place where everyone feels they belong and are supported.

Leverage the gig economy for operational flexibility

Using gig workers lets your business adjust quickly when you need more hands on deck or when things slow down.

This approach is great for handling busy times or special projects without having to hire more full-time staff. It keeps your business flexible and able to react fast to whatever comes your way, making sure you can always meet demand without overextending.

Mixing permanent employees with gig workers gives your company the best of both worlds. You have the steady presence of your full-time team for the day-to-day operations, while gig workers can jump in for short-term needs or special tasks. This setup helps your business grow and adapt quickly, making it easier to take on new challenges or scale up without missing a beat.

It shows that your company is smart about how it operates, ready to change and grow in today’s market.

READ: Harnessing the Power of the Gig Economy — How Skilled Freelancers Can Boost Your Business Growth

Innovate for the remote-first world

Give your team the latest in cloud technology and project management tools. These are key for a smooth operation, making sure everyone, no matter where they are, can work together like they’re in the same room.

To keep the team spirit alive and everyone feeling connected, think creatively. Team-building in virtual reality (VR) offers an exciting way to bring everyone together, making it more engaging than traditional video calls. Create spaces on Slack or Discord for casual chats and celebrating small wins, which helps everyone feel like part of the team.

Use these strategies to enhance team morale and demonstrate that your company embraces innovation and is a place where top talent thrives. 

READ: 3 Trends That Will Shape Business in 2024 — Digital Tools, Labor Markets and Strategic Partnerships

Incorporate AI and machine learning for smarter operations

Start using AI and machine learning to enhance how your business operates.

These technologies can improve customer experiences, streamline operations and even lead to new product innovations. With the new set of tools at your disposal, consider making every part of your business smarter, faster and more intuitive for your team and customers.

For instance, you could use AI to analyze customer data and predict trends, helping you stay ahead of market demands. Or, employ machine learning to automate routine tasks, freeing up your team to focus on more strategic projects.

It shows you’re serious about staying competitive and future-proofing your operations and signals to potential investors and partners that your business is at the forefront of technological advancement, ready to capitalize on the benefits these tools bring.

READ: AI for Customer Service — 5 Easy Ways to Help Your Customers

Build resilience through supply chain innovation

Strengthen your supply chain with innovative strategies to make it more resilient.

Diversifying suppliers and investing in local sourcing are two main directions to follow. These approaches reduce risks, such as delays or disruptions, ensuring your business can always deliver to your customers.

Another key step is introducing real-time tracking and response systems. These systems allow you to monitor your supply chain closely and act quickly if issues arise. By innovating your supply chain, you’re setting your business up for smoother, more reliable operations. This demonstrates to your customers and partners that you’re committed to quality and reliability.

READ: Blockchain Development in Supply Chain Management — How it’s Changing the Game

The bottom line

The strategies we’ve discussed serve as the foundation for creating businesses with lasting impact and relevance.

Considering that only a small fraction of startups make a significant mark, it’s important to bulletproof your business plans and distinguish your idea in the crowded market.

Whether you’re already an experienced veteran or just looking at how to start a business in Colorado, the real challenge isn’t deciding whether to adopt these innovations but recognizing the risk of ignoring them. 

 

Chris Allen is the SVP of Marketing at Heartland, a people-centric fintech company helping over 1 Million entrepreneurs run and grow their businesses. He has 15+ years of executive Marketing leadership in B2B tech and SaaS.

What is Building Information Modeling (BIM)? Discover How BIM is Shaping Modern Commercial Real Estate

Building information modeling, or BIM, is more than just an industry trend in commercial real estate — it is a game-changing technology that is redefining how properties are designed, built, managed and sold.

If you’re involved in commercial real estate, harnessing BIM’s potential can streamline the development of your projects and give you an edge over your competitors.

But what really is BIM, and what are its practical uses in a real estate setting?

READ: Smarter House Hunting — How AI Is Changing The Homebuying Process in Mayberry, Colorado

The basics of BIM

Building information modeling (BIM) is a process used to create and manage digital models of buildings and properties. However, these models are more than simple visual representations — they also reflect a structure’s physical and functional characteristics.

BIM works by processing data and converting it into a virtual building that perfectly reflects how it will look and perform when built.

As design development progresses and data continues to accumulate, a BIM model also takes on the role of an information database that can be referenced by architects, engineers and various other stakeholders to create building documents, compile construction takeoffs and acquire permits.

READ: Maximizing Investments — Harnessing Data-driven Real Estate Strategies

Key benefits of implementing BIM in commercial real estate projects

The transition from traditional 2D building plan sets into dynamic 3D models represents a considerable shift in commercial real estate development. BIM has the potential to streamline both the design process as well as the marketing and management of a facility. Some Key benefits of BIM implementation include: 

1. Better stakeholder communication

One of BIM’s many stand-out advantages is its ability to promote effective communication among all project stakeholders.

By providing a data-rich centralized model, BIM allows architects, engineers, contractors and facility owners to work more cohesively by ensuring everyone is on the same page. This inclusive working environment reduces inconsistencies, eliminates information silos and ensures projects are completed on time and within budget. 

2. Digital-age marketing strategies

From a real estate standpoint, marketing facilities to a modern demographic can be challenging. Buyers and investors are no longer satisfied with building specs and a few photos. They want to be able to envision their company functioning within a facility. 

BIM models cater to modern buyers by presenting them with hyper-realistic renderings and digital walkthroughs of a facility, both inside and out. Additionally, with revolutionary virtual reality (VR) technology, potential buyers can visualize and even simulate in the first person what working in the space will be like. 

3. A competitive advantage

Adopting BIM gives a competitive edge in the commercial real estate landscape.

Projects designed and built with building information technology are higher quality, more energy efficient and more adaptable to future changes than their traditionally designed counterparts. For modern property developers, taking advantage of BIM’s benefits brings a greater return on investment and a reputation for innovation, both of which are critical parts of staying ahead in a competitive landscape. 

Leveraging BIM for project cost estimation and management in commercial properties

With labor and material prices changing on a daily basis, accurately calculating costs is becoming increasingly difficult for project and facility managers. Fortunately, BIM takes the guesswork out of the estimation process. Here’s how.

1. Budget planning

When working with BIM, estimators and project coordinators can calculate their building takeoffs and cost estimations based on data derived directly from a 3D model, facilitating accuracy and precision.

For example, after a BIM model is complete, the software can automatically generate a list of quantities and square footage for building components like doors, windows, and tiles.

This automated process minimizes the margin for error by eliminating the need for manual calculation, allowing for the creation of balanced budgets and significant savings. According to a case study published by EDP Sciences, implementing BIM into a company’s design and construction process has the potential to cut costs by as much as 52.36%.

2. Facility maintenance

With commercial real estate projects, BIM’s usefulness doesn’t stop when construction comes to a close. Modern facility managers can leverage BIM to transition from a reactive maintenance strategy into a more proactive one.

By integrating real-time data and analytics provided by on-site sensors, facility managers can use BIM to calculate the optimal moment to perform routine maintenance and upgrades to building systems. This preemptive approach promotes better use of allocated resources, improved safety protocols and reduced downtime needed to conduct preventative maintenance.  

BIM, driving commercial real estate into the future

There is no denying that building information modeling is having a revolutionary effect on commercial real estate.

By taking advantage of BIM’s collaboration, estimation and management tools, real estate professionals and business leaders all over the world are discovering new ways of improving efficiency and lowering their project costs. As construction and real estate progress further into this age of technology, BIM will continue to evolve and adapt, further securing its place as a cornerstone in modern architecture.

 

Sofia Jaramillo is an Account Executive at Microsol Resources and supports all architecture, engineering, and construction clients across the U.S. with Rhino, V-Ray, and Enscape software. Sofia is also an Autodesk Account Executive for the West Coast and the Florida market. Born and raised in Colombia, and has found a new passion within the field of design and construction.

Colorado Summit’s Ultimate Frisbee matches to air live on TV

The Colorado Summit of the Ultimate Frisbee Association (UFA) announced live broadcast partnership with MTN TV and MTN Sports to broadcast matches for the 2024 season. Starting Saturday, May 4, viewers across Colorado will have the opportunity to watch all Colorado Summit matches from the comfort of their homes for free.
The Colorado Summit, founded with a mission to promote the sport of ultimate frisbee and foster a community of passionate players and fans, has quickly risen to prominence on the ultimate frisbee scene. In the team’s first two seasons in the UFA, the Summit has made the playoffs both seasons and led the league in attendance while amassing a 77% winning record over that time.

The team plays its home games at Marv Kay Stadium at Colorado School of Mines in Golden. The collaboration between the Colorado Summit and MTN TV stands to bring the sport of ultimate frisbee to a wider audience, fostering greater engagement and support within the community.

MTN TV, which reaches more than 2 million households in Colorado, is the state’s only outdoor and local sports network and committed to delivering top-tier sports content to viewers as part of its MTN Sports programming.

Fans can catch the Summit in action starting May 4 at 4:30 p.m. MT as it hosts the Seattle Cascades. The match will be accessible on MTN TV with an antenna on the Front Range on channel 28.1, on Xfinity in select mountain towns and throughout Colorado on the free MTN TV Roku, AppleTV and FireTV apps. Fans can also stream the Colorado Summit and all the UFA games live via watchUFA.tv.

For more information about the Colorado Summit and to stay up to date on news and events, visit watchufa.com/summit.

Learn more about how to watch MTN TV at mtn-tv.com.The live broadcast schedule can be found at mtn-tv.com/sports.

Navigating Denver’s New Rental Licensing Program: Impact and Insights for Landlords and Tenants

People who own rental properties have mixed feelings about Denver’s new rental licensing program.

On one hand, they appreciate the program’s intent of ensuring apartments and single-family rental units are fit for people to live in. On the other hand, they worry about added expenses, with some calling it a “money grab” for the city and county of Denver.

Annie Zook, who owns nine rental properties in North Denver, has had her properties inspected and is waiting for her applications to make their way through the process. Although the inspections didn’t turn up any issues she would have had to spend money correcting, Zook doesn’t think the program is necessary.

READ: Maximizing Investments — Harnessing Data-driven Real Estate Strategies

“I think the whole thing is missing the point,” she said. “These are our properties, and this is our retirement income. Why would we want to have a bad property? It’s in my best interest to have a safe place.”

Zook worries that the program will make renting more unaffordable for younger people who already are struggling.

“Young people move to Colorado because they want to ski and smoke weed, and they can’t afford stuff, and unfortunately, our city is building high rises no one can afford,” she said.

It was the process that made Ann Hershfeldt, who owns one rental property in Potter Highlands, nervous. She worried it would take a long time to get an appointment for an inspection. “It sounded like a nightmare process, so I was a little nervous,” Hershfeldt said.

But she was pleasantly surprised. Although she’d heard there weren’t enough inspectors and she’d have to wait her turn, she was able to get one quickly. Although she was worried the inspector might find issues in her rental home, which was built in 1948, he didn’t discover anything wrong with it.

“It was very easy, and the things I was worried about were not an issue,” Hershfeldt said. “The house is just old enough to make me worry, and it’s stuff you can’t help because it’s an older house.”

In all, the inspection took about 15 minutes. Hershfeldt said that newer buildings likely won’t have any issues, and that it’s the older buildings the city should focus on. She also said that for the program to have a real impact, it should be implemented statewide rather than limited to Denver.

“They want people living in houses that meet standards,” she said. “It just seemed to me that it’s a little too simple.”

The first stage of residential rental licensing went into effect on Jan. 1, 2023, when multiunit properties were required to be licensed. As of Jan. 30, 5,330 multi-unit properties had been licensed through the program.

The second phase of the law requiring all single-unit rental properties to be licensed took effect Jan. 1. As of Jan. 30, 8,740 single-unit properties have been licensed.

It takes an average of about a week for each landlord to complete the licensing process, which includes hiring an inspector and submitting proof their property has passed an inspection. Processing the application can take up to 30 days.

“People paying thousands of dollars a month should have operating heat and other minimum housing standards,” said Molly Duplechian, executive director of Denver Excise and Licenses.

The licensing fee for a single-unit dwelling is $50; $100 for two to 10 units; and $250 for 11 to 50 units. For buildings with 51 to 250 units the fee is $350, and for 150 or more it’s $500. Licenses are valid for four years.

Tenants who suspect that their landlords haven’t gotten a rental license can file an online complaint with the city.

READ: 7 Tips for Reducing Tenant Turnover

“As our enforcement team continues to search for unlicensed properties, we believe this tool will help the city increase our licensing compliance rate and achieve the public health and safety goals of this important licensing requirement,” Duplechian said.

Tenants can also call 311 to lodge a complaint about an unlicensed rental property.

Inspections range from $200 to $300, depending on the size of the property and how many units are being inspected.

When the city identifies an unlicensed property, it sends a notice of violation warning letter informing the landlord that they will be fined in about 30 days if they don’t apply for the license. So far, the city has sent out 1,880 violation letters to landlords without the required licenses.

Landlords who don’t comply receive a first fine of $150, a second fine of $500 and a third fine of $999 that the city can send every day for a landlord operating without a license.

“The city is taking strong enforcement action against unlicensed residential rental properties in our effort to make rental properties safe,” said Eric Escudero, communications director for Denver Excise and Licenses.

But just how does the department discover landlords who haven’t complied with the new law?

“The first place we go to is tenants who have filed a complaint with the health department,” Duplechian said. “We’ll work with them to look at whether they’re licensed or not. Then they’re on our radar.”

The department also has a software program it uses for short-term rental licensing. “It scrubs the internet for different websites and looks at listings and advertisements,” Duplechian said. “That’s very helpful technology.”

The new program has been a boon for inspectors, who have seen their workload slow as homebuyers sit on the sidelines waiting for mortgage interest rates to drop.

READ: 10 Easy Ways to Upgrade Your Rental Property

“Residential inspections are down about 75%,” said Greg Goodman of Inspections Denver. “It’s been a blessing in disguise. The rental inspections have filled the void.”

The city provides a checklist of 25 criteria a property must meet before it receives a license. The checklist covers everything from properly working toilets and location of the water heater to lighting of halls and stairways and properly installed outlets and fixtures.

Although his primary business is home inspections of for-sale properties, Jordan Van Voorst of Checkup Property Inspections said he’s performing five to six rental inspections weekly.

The criterion for rental property is slightly different than for property the owner lives in, Van Voorst said. For example, on rental properties, GFCIs are only required in the bathroom, but in an owner-occupied property, they must also be installed in the kitchen.

The rental program also requires one smoke detector for each bedroom, and a fire extinguisher must be on the property.

Even so, Van Voorst said about 70% of the rental properties he’s inspected don’t have issues. “I’m sure there are horror stories out there, but most of the properties that I inspect are in pretty good shape,” he said.

4 Ways Colorado Continues to Lead America’s Aerospace Industry

If space really is the real frontier, Colorado is a critical outpost at the edge of the wilderness.

The state’s long legacy as an aerospace hub has provided a launchpad into the new era of commercial space. Many ongoing projects seem to have been lifted straight out of science fiction, from asteroid mining to next-generation space stations to optics that can see the history of the universe.

READ: Colorado’s Aerospace Industry Booms — From the Front Range to Outer Space

This innovation isn’t happening in Colorado by random chance.

“What we have is the best-on-the-planet aerospace ecosystem,” says Robert Beletic, aerospace and defense industry manager at the Colorado Office of Economic Development and International Trade (OEDIT). “It’s like nowhere else and it’s because of several factors. Success breeds success.”

He cites a pair of key statistics: 37,000 private aerospace jobs and $13 billion of annual industry output. “We have more people working in aerospace per capita than any other state, or any other country, for that matter,” says Beletic. “California actually has the largest aerospace ecosystem, but it’s not much bigger than ours, and they have seven times the population.”

The longtime presence of military, academia and major aerospace companies has fostered a talent pool that has catalyzed dozens of ambitious startups, he adds. “It’s a bunch of separate reinforcing pieces that work together synergistically.”

Good defense

The chief of mission operations for True Anomaly, Tom Nichols met his co-founders during his military career while serving in the U.S. Space Force’s 4th Space Operations Squadron at Schriever Space Force Base east of Colorado Springs.

Launched in early 2022, the company quickly surpassed 100 employees as it raised a $17 million Series A and $100 million Series B in 2023. Its mission control facility is in Colorado Springs, and its spacecraft manufacturing facility, a.k.a. GravityWorks, is in Centennial.

“I was 11 years active-duty military as a space operations officer,” Nichols says. “It was a very safe, peaceful domain, and in our careers, we saw the development of capabilities to degrade, destroy, or deny our U.S. space capabilities.”

True Anomaly seeks to counter that with satellites designed for “rendezvous and proximity operations,” he says. “Our satellites are focused on getting in close proximity to other satellites and taking pictures.”

The launch window of True Anomaly’s first two spacecraft is March 2024. Nichols forecasts the company will be manufacturing a satellite a week with 200 employees by 2025.

While the company considered manufacturing in Florida, Texas or California instead of Colorado, the Centennial State won out largely because of its talent pool. Nichols, echoing Beletic’s description of the three-legged stool of military, academia and the private sector, also points to “proximity to customers” at the state’s U.S. Space Force bases (Schriever, Peterson and Buckley).

Beletic points to his alma mater, the U.S. Air Force Academy, as the prime conduit for the Space Force. “You have more than 50 percent of the U.S. Space Force in this state, three of the six bases but probably 60 percent of the assets,” he says.

READ: The Colorado Aerospace Industry is Combating an Alarming Pilot Shortage — Here’s How

Stellar smarts

Beletic is quick to note that Colorado’s military talent does not exist in a vacuum.

“The universities are the best in the world for aerospace. CU Boulder produces one out of every four astronautical engineering Ph.D.s in this country, and it has more students studying aerospace than any other university on the planet. Colorado School of Mines has the first extraterrestrial mining program.”

Within CU Boulder’s Ann and H.J. Smead Department of Aerospace Engineering Science, the flagship Smead Program brings together graduate students, faculty and visiting professors to conduct cutting-edge research.

“We just hit our 77th anniversary as a department,” says Smead Director Chris Muldrow. “Primarily, it was focused on aeronautics to start with, but then as space became much more of a topic of conversation in the ’50s, we started bridging out into that area as well.”

Today, Muldrow says “the triad” of defense, research and industry are feeding a wave of “new space” startups, and many such seeds are planted at CU Boulder.

“We actually have a very robust startup community on our campus. We have sources for our faculty and our students to get that entrepreneurial experience while they’re at CU, and then go build some startups.”

He points to Smead faculty member Scott Palo, CEO of Niwot-based Blue Cubed, a manufacturer of satellite communications systems, and former faculty member Bradley Cheetham, president and CEO of Boulder-based Advanced Space, which helps customers with flight dynamics and technology development.

“There is so much interest and engagement in what’s happening in the new space area,” says Muldrow. “I think there’s still that relevance between the government and large industry and academia. The new space companies today and the commercial ones that are starting up are leveraging technologies that have been built over decades of R&D.”

He adds, “SpaceX has done amazing things in our industry, but they would not have done nearly as much as they did as quickly as they did if some of those basic rocket technologies were not developed from the ’40s and ’50s to the present.”

Muldrow says CU Boulder is collaborating with Star Harbor, which is developing a mixed-use space flight training facility and R&D campus on 53 acres in Lone Tree. His experience meeting with Star Harbor leaders led him to believe Colorado has to emulate Florida and tell its story about being a space powerhouse. “Even insiders didn’t realize what we had going on here,” Muldrow says.

READ: The Stars Are Aligning for Colorado Aerospace

A virtuous cluster

OEDIT’s Beletic says major players like Lockheed Martin (where Muldrow worked for 13 years), United Launch Alliance, Ball Aerospace and Sierra Space give military and academic talent numerous career options within Colorado.

“Lockheed Martin’s building the Orion spacecraft that will take us back to the moon, and it’s already own,” he says. “[Ball] built the optics on the James Webb Space Telescope, which can look farther out in space than we’ve ever seen before. This is to me is like science fiction: It can look back 13 billion years to within a couple hundred million years of the Big Bang.”

These big companies have a gravity of their own, but it’s conducive to entrepreneurs looking to take flight with startups.

Beletic points to Denver-based satellite maker York Space Systems and Ursa Major Technologies, Berthoud-based manufacturer of 3D-printed rocket engines, as two fast-rising companies.

“All this feeds on each other. So now let’s say you’re the best at building solar panels or you’re the best at building the radiation coating protection for solar panels. Guess where you want to be? You want to be in Colorado.

” He’s quick to point out that Lockheed and others rely on a network of machine shops, software developers and other suppliers, noting, “62 percent of our aerospace companies have 10 or fewer employees.”

Growing the map

Not all of this activity is taking place on the Front Range. Case in point: Agile Space Industries manufactures and tests rocket propulsion systems in Durango.

Now employing more than 60 people, the business spun o from Advanced Mobile Propulsion Test (AMPT), launched by Agile founder Daudi Barnes in 2009. The two sister companies merged into a single entity in 2019 and closed on a $13 million seed round with participation from Lockheed Martin Ventures in 2023.

Leveraging additive manufacturing and chemical propulsion systems, Agile has already shipped its first flight hardware, with much more in the pipeline.

“We expect them to be landing on the moon later this year, which we’re very excited about,” says COO David Cuthbertson. “We have other hardware that is nearing completion for launch systems, and a third set of different hardware that will be delivered in [mid-2024] for a satellite constellation.”

A veteran of the U.S. Army, Cuthbertson worked in oil and gas before an opportunity with Agile lured him to Colorado. Quality of life was a big part of the decision to take the job and move his family to Durango.

“We’re committed to opening up the Western Slope,” Cuthbertson says. “I see a lot of the companies actually shifting their headquarters to Denver and moving to Denver, which is great for Colorado in general, but it’s gotten really crowded, and there’s a lot of beautiful space out here on the Western Slope.”

Durango, Montrose and Grand Junction “have a great industrial base,” he adds. “The heritage oil and gas folks, who are craftsmen in their own right, are providing the industrial base for much of Colorado. Those skill sets are really applicable to what we do in aerospace.”

Another benefit to Agile’s operations: elevation.

“We test things in a vacuum, so we’re trying to replicate the in-space environment,” Cuthbertson says. “[Durango’s 6,512-foot elevation] actually reduces the amount of energy taken to replicate an in-space environment, a vacuum system, because we’re already at a lower atmospheric pressure.”

And the coastal launch paradigm won’t be dominant forever. Cuthbertson thinks places like Durango check all of the boxes. “As we move toward a spaceport with vertical launch and vertical landing, you’re no longer constrained by geographical location because you want to go up versus necessarily horizontal trajectories,” he explains. “Right now, folks who are establishing the spaceports have surged away from the large populations.”

Countdown to the future

From high-precision machine shops to the recent federal designation as a quantum hub, the planets have aligned in a big way in Colorado.

Beletic thinks the sky — make that deep space — is the limit.

“The future is super bright,” he says. “We have the best aerospace ecosystem on the planet. We have all the pieces. If you were building a football team, you wouldn’t want just quarterbacks, you’d want linemen and halfbacks, defensive ends, you name it. We have all those pieces.”

In Fort Collins, Small-Box Mercantile is the Latest in One-Stop Shopping

Along with a rebound in brick-and-mortars, Fort Collins is experiencing an interesting small biz trend as local owners band together to deliver a mercantile shopping experience opposite the big-box variety.

2020 wasn’t exactly the ideal year to takeover Bloom Floral Boutique, but if there was a bright side to doing business during a pandemic, it was the sweetheart deal Brenna Free-stone-Gilbert secured on a 1,100-square-footretail space at 153 North College Ave., in Old Town’s coveted downtown shopping district.

To save money, and fill out a large floorplan, Freestone-Gilbert shared the new digs with her husband, Caleb Gilbert, who owns the comic book shop Beeda’s Thingamajigits. The concept worked in the beginning, but the two stores couldn’t make ends meet when the market readjusted and their retail landlord raised rates.

“The rent increase was too much to handle, but I didn’t want to leave the space since we’d started to build a name for ourselves,” Freestone-Gilbert explains.

Bloom had always been a “funky mish-mash,” as Freestone-Gilbert puts it. It wasn’t such a stretch, then, to bring in two additional businesses in 2023. Mystic Moon Bakery and Blendings Winery at The Hillside Vineyard added cupcakes and wine service to the mix when they moved in last August.

Fort Collins’ downtown business owners have always formed a “tightknit community,” explains Katy Schneider, vice president of marketing at Visit Fort Collins. While there hasn’t been any official facilitation for shared spaces such as Freestone-Gilbert’s, Schneider imagines many to be happenstance ideas turned into reality.

Whatever its origin, a rising tide benefits all. A customer might drop in for a flower arrangement, then buy a graphic novel and read a few pages in the boho-chic community space while enjoying a glass of wine or sweet treat. That’s the tip of the iceberg: Bloom store owners are also finding opportunities to collaborate on workshops, classes, etc.

Most of FoCo’s combined businesses are located in Historic Downtown, where Bean Cycle Roasters was the first to test a collaborative mercantile model in the early 2000s while housing a used bookstore. Gearing up for its 20th anniversary this summer, Bean Cycle currently shares its bike-themed space with a handmade retail shop, Makerfolk, as well as Half Crown Creative, an artist-in-residency program with exhibition space.

“With these big Old Town spaces, you can’t really afford to pay the rent with one space anymore,” says Ryan Foley, a co-owner of Bean Cycle. For small business owners interested in sharing a roof, Freestone-Gilbert says the first step is meeting with your local zoning board.

Attesting to Northern Colorado’s appetite (pun acknowledged) for retail activity, Longmont’s first-ever food hall opens in May. Parkway Food Hall will feature eight dining concepts along with three retail stores plus an indoor/outdoor bar, large patio and event space. While Denver has one of the highest rates of food halls in the country, Longmont has been left out of the equation — until now.

Scale Your Startup With These Essential Smart Tech Strategies

New business startups in Colorado have many challenges in the modern marketplace. But they have one advantage that older startups don’t have: a plethora of innovative technology that can help build their businesses.

There are thousands of cutting-edge tools available, which means the biggest difficulty might be choosing the right ones to move ahead of the competition. Leaders need to assess and manage the risks and opportunities of the ones they implement. With the right tech, a startup can scale to great heights.

READ: These 5 CEOs Are Launching Colorado’s Startup Sector to New Heights

Business benefits of smart technology 

According to a recent survey from Wallethub, Colorado is one of the top 10 states to start a business. With that kind of competition, startups need to stay ahead.

Today’s technology gives new businesses that advantage. For example, artificial intelligence (AI) and machine learning apps can improve business processes and analyze customer data. Tools like virtual and augmented reality (VR and AR) help businesses gamify rewards and personalize shopping experiences.

Modern technology also plays a role in the workplace. You can use it to improve employee satisfaction and efficiency by offering perks such as installing wireless charging stations. Smart chairs and desks can also be adapted to staff’s physical needs and keep them comfortable throughout the day. 

But the real game-changers are today’s virtual collaboration tools. These allow employers the ability to offer flexible work arrangements so that they can attract the best talent to their company, no matter where their ideal candidate may live.

Whether behind the scenes or client-facing, these tools support the growth of a successful business.

READ: Unveiling the Role of Technology in Modern Workplaces

Tech tools to level up a startup

Startup leaders must select the right technology and choose apps that scale their businesses. Deploying tech that improves customer experience and boosts workplace productivity is key. Here are some useful applications that accomplish this:

  • Apps like Hubspot and Mailchimp simplify and personalize customer communication and marketing efforts.
  • Integrating sign language apps for clients demonstrates that a business values diversity and inclusion for all.
  • Tools like Asana or FreshBooks streamline project management and financial systems.
  • AI apps such as Zendesk provide robust customer support and offer in-depth insights.

Technology is only beneficial if it provides a competitive edge for the company. Startups can beat the competition by continually assessing efficiency, also known as process improvement. This activity allows businesses to evaluate processes to refine and automate systems. This helps save time and money while improving employee and customer satisfaction.

Tech apps can help managers map out process improvement activities, so their teams can communicate and contribute to system improvement. Staff members then have a stake in growing the company, which can improve employee retention.

However, employees may struggle to implement new systems. It is just one of the challenges business leaders need to deal with.

Managing risks and opportunities

In addition to getting clients and staff to buy in, there are other issues posed by adopting new technology. Startups need to understand the importance of risk mitigation. Once risks are discovered, a mitigation plan should be developed and put in place as soon as possible. Risks should then be monitored, reported and reviewed accordingly as changes arise. 

Some risks from using technology include: 

  • Outdated systems that hinder productivity and efficiency.
  • Security vulnerabilities, especially if systems are out of date. 
  • Vendors contracts that exceed existing needs and budget.
  • Systems or tools (like social media) that do not have user policies in place.

Of these issues, the biggest risk with any new technology is ensuring security in the digital world. Security incidents are rising, causing problems such as identity theft, financial loss and legal troubles. A security breach can damage the reputation of a startup. 

READ: How to Protect Your Business Against a Data Breach in 2024

There also could be risks specific to one’s industry that need to be addressed. For example, e-commerce companies that use technology incorrectly could cause problems with fulfillment, which in turn can negatively impact sales and customer retention. Risk mitigation strategies should address these issues with solid solutions, such as software that can flag these concerns. Having a plan in place beforehand helps make it simpler to deal with unexpected crises that occur.

Risk mitigation strategies must include security plans and proper cybersecurity support. It’s important to have strong data control systems across all resources and, if a breach does occur, it should be dealt with and reported to the entire staff. 

Startups in Colorado need to do their best to level a crowded field. Strategic implementation of technology benefits new businesses, especially if they develop risk mitigation strategies for their systems. Taking these foundational steps will scale a company far ahead of its competition.

 

Indiana Lee Bio PictureIndiana Lee is a writer, reader, and jigsaw puzzle enthusiast from the Pacific Northwest. An expert on business operations, leadership, marketing, and lifestyle, you can connect with her on LinkedIn.