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With the commencement of digitalization, the prevalence of eCommerce sites has skyrocketed. Research suggests that the e-commerce market in the US is expected to reach $875 billion by the end of 2022. But as many players have entered this luring market, competition has increased two-fold. Amidst such competition, every eCommerce site has to optimize its site to drive more sales. However, unless and until you aim to rank your site among the top position in SERPs, you might not gain enough sales.
Hence, to help your business grow substantially, we have compiled a few tips to optimize your site and drive more sales. If implemented properly, these tips can help you increase sales drastically.
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Tips to Drive Organic Sales
1. Keywords
The first and foremost thing you should focus on is keywords. Start your search on what type of phrases or keywords your target audience uses to find the content they are searching for. Here are some basic strategies to get the best results.
- Analyze the search terms used by your potential customers for the products/services you are selling.
- You can use various tools, or you can use Google automated suggestions to find such keywords.
- For eCommerce sites, Amazon is considered to be the replica of Google. So to find the keywords people use to search your products, you can search them on Amazon. Notice which long tail keywords or short keywords are being used.
2. Improve Your site speed
The longer a website takes to load, the higher the bounce rate for that site will be. Furthermore, a higher bounce rate is unhealthy for a site as it conveys to the search engine that more users are leaving the website within a few seconds of opening it. This will downgrade your ranking, resulting in decreased sales and affecting your overall business. Research suggests that 40% of visitors do not wait more than three seconds for a website to load. So every business eCommerce site should aim for a higher loading speed. To get this done, you can also take help from an SEO Virtual Assistant who will help you get a faster-loading website with minimal errors. Here are some tips to increase your website speed:
Host your files on CDN
This method can save 60% of your bandwidth. A vast global network of servers hosts your files through the use of CDNs.
Choose a high-performance hosting server
The administration and operation of your website are significantly influenced by the hosting company you choose. That affects the speed of its pages. The greatest error an eCommerce business can make is accepting subpar hosting in exchange for a reduced monthly fee.
Reduce redirects
Having too many redirects on your website can increase the loading time of your website. So avoid using a number of menus and internal links.
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3. Optimize your product page.
Your site might have different product pages to help your customers buy the right type of product without much hassle. Thus you have to optimize each product page in the following manner:
Heading
Every product page heading should contain the keyword that should be marked with an H1 tag. Heading tags help search engine bots to identify the most important information on your product page. But if you put more than one H1 on the same product page, the bots might get confused, affecting your website SEO negatively.
Images
You should use at least one HDR image of your product to showcase what your product actually looks likes. But uploading is not a task to be done here; you also need to optimize alt text as well as rename the file name as per what the image is all about. For example, if your image is of red shoes, then you can use alt text describing the red shoes in the image using the keyword.
4. Clean your broken links
Check if you have any broken links on your website. Remove all the broken links, as they have historically been viewed negatively by SEOs. However, they have an influence on consumer experience in addition to website performance. With the help of SEO tools like Ahrefs, Semrush, or Moz, you can easily identify broken links available on your website. Try to remove the majority of such links, but if you are not able to track all of them, it is not the end of the world, as you have the option to take help from eCommerce SEO experts who have extensive experience in tracking such links and updating them.
5. Go for Backlinks
Incorporating link-building into your SEO strategy has become crucial today. You need to build some high-quality backlinks if you want your e-commerce site to rank better on search engines. Earlier, Google used to notice the number of backlinks available on the site to check its authority. This criterion made brands focus on getting a number of backlinks on their website rather than seeing the quality of the backlinks. But as time has changed now, Google focuses on the referral sites of the backlinks. For example, getting a backlink from Amazon is more fruitful for any eCommerce business than any other website. This is the reason brands should now focus on getting high-1uality backlinks.
6. Create Unique, high-quality content
It might be challenging to avoid creating different content for the different products on your site. However, it is crucial for e-commerce websites to prevent duplication of the content if you want to compel more customers to buy the products you are offering. Try to be specific and sell out the USP of your products rather than writing what other brands have written. Hire product description writers and get your product description content unique and revenue driven.
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Conclusion
Getting your website ranked amidst such cutthroat competition is a very tedious task. Therefore, brands have to be smarter than ever in making their website rank at the top so that they are able to reach more customers. To do so, having complete knowledge of eCommerce SEO is imperative for brands, and in addition, they need to implement the strategies in the right manner to yield the best results.
Mike Wilson is a content strategist at SunTec India with a specialization in eCommerce SEO and PPC. He has 5+ years of experience as a B2B content creator and has written numerous informative pieces to help sellers make sense of the continuously evolving eCommerce landscape.