Email Drip Campaigns — 3 Examples and Best Practices To Boost Customer Engagement

If you’re not currently using email drip campaigns for your business, you’re missing out on effective ways to engage your audience and convert them to customers. But the good news is that it’s never too late to start.

We’ll cover some email drip campaign best practices and examples to help you connect with your audience in the right way and at the right time.

READ: Is B2B Email Marketing Dead? 

Email drip campaigns — best practices

Here are some email drip campaign best practices you can apply to your own email marketing campaigns.

Segment your subscriber list and send personalized messages

According to Statista, over 60% of online shoppers can’t be loyal to businesses that deliver non-personalized content. With that in mind, group your recipients into different segments to help you send personalized and targeted email drip campaigns.

To achieve that, you must thoroughly understand your target audience by knowing their pain points, shopping preferences, and demographics.

For example, if it’s a cart abandonment email you’re sending, think of what problems the customer would have encountered. Maybe your shipping costs were too high, or you hadn’t clearly stated your return policy. Then, craft a personalized email addressing these issues to boost your chances of converting the prospect.

You can use an email marketing platform to engage better and understand your audience, helping you segment them into appropriate groups.

READ: Using Video in Email Marketing Campaigns: Best Practices and Benefits

Add a call-to-action in the drip marketing campaigns

Your recipients should know what they should do at the end of every email — whether signing up for a free trial or scheduling a call. So always include a call-to-action (CTA) at the end of your email drip campaigns.

Tailor your CTA buttons according to your audience’s buyer journey stage. For example, if a segment of your audience has recently signed up for your newsletters, you can ask them to follow your brand on social media. You can share a case study or a white paper if they’re at the consideration stage.

Use social proof to increase your audience’s trust and credibility

Social proof is where people are influenced to buy your products or services because they trust and follow the actions of other buyers. Giving evidence in your email drip campaigns that other consumers have used and benefited from your products establishes your company as trustworthy and reputable.

According to a 2023 BrightLocal survey, 44% of consumers are highly likely to give a positive review if they feel your business went above and beyond to offer an exceptional experience. 

So, look for ways to solve your customers’ problems and give them great experiences to get positive reviews you can use to attract more prospects. For example, you can ask subscribers questions about their business challenges through interviews or questionnaires, then send them emails educating them on how to solve their issues.

READ: How Brands Can Grow Customer Loyalty and Build a Positive Reputation in 2023

3 effective drip campaign examples

Let’s look at three effective drip campaign examples to inspire yours.

Welcome drip campaign

One essential drip campaign email to send new subscribers is the welcome email. These emails are triggered once a user submits their email address or joins your newsletter.

The welcome email is your brand’s first impression with these new subscribers and sets the tone for the rest of your interactions. 

Here’s an example from Spotify:

email drip campaigns
Image Source: Spotify

The welcome email is simple and straight to the point. It thanks the prospect for signing up, then highlights the value they’ll get from the brand and an option for unsubscribing.

Cart abandonment drip campaign

Customers abandon close to 70% of their shopping carts. But the good thing is that around 75% of such consumers typically want to return to your website and complete their purchase.

With open rates of over 49% and conversion rates of 8.38%, sending abandoned cart drip campaign emails can help you recover those would-be-lost sales. 

Here’s a drip campaign email example from Society6:

email drip campaigns
Image source: Society6

Lead-Nurturing Drip Campaign

A lead-nurturing email drip campaign focuses on prospects who are interested in your products or services but have yet to buy. The email marketing strategy is to keep the leads engaged with your brand and build a relationship with them until they’re ready to purchase.

In your lead-nurturing emails, offer valuable information and attractive offers to boost your chances of persuading your customers to buy. 

Here’s this lead nurturing campaign example from The 5TH offering a 60% discount for their New Arrivals:

email drip campaigns
Image source: The 5TH

The Bottom Line

The best practices and examples above can help you create drip email campaigns that convert your leads and prospects into customers. So, consistently offer your audience value and relevant content to help them decide to purchase. That way, you’ll be able to boost your company’s revenue.



Author
Skirmantas Venckus

Skirmantas Venckus is a writer by day and reader by night. He hates talking about himself in third person. He is also the growth hacker at Sender.net – the email marketing provider that is focused on user-friendliness, affordability, and utility.

 

Promote Your Real Estate Business — 5 Best Digital Marketing Strategies

Digital marketing is one of the go-to marketing channels for real estate businesses, including but not limited to brokers, agents, appraisers and property managers. Outside of traditional methods, there are online platforms, channels and technologies which make promoting and selling products or services to a more targeted audience a much easier task. Various strategies are used, but they never stay static. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more are some of the main methods you can use to promote your real estate business by:

  •  Reach a wider audience
  • Generate leads
  • Build brand awareness
  • Showcase property listings
  • Engage with potential clients

This will ultimately help you attract more clients, close more deals, and grow your real estate business.

READ: LLCs and Real Estate Investing — Pros and Cons You Should Know in 2023

Put effort into SEO to promote your real estate business

Search Engine Optimization (SEO) is the process of improving your website’s visibility on search engines like Google, making it easier for potential clients to find your real estate business. Effective real estate SEO includes some of the key things to make sure you do to increase visibility. Some are very technical and could be handed to a specialist or agency, and some are very straightforward and can be done by a non-specialist.

Keyword research

Identify relevant and high-traffic keywords to target in your content.

On-page optimization

Optimize page titles, meta descriptions, URLs, and header tags for targeted keywords.

Content creation

Publish informative and engaging content related to the real estate industry.

Link building

Acquire high-quality backlinks to your website from reputable sources.

Local SEO

Optimize your website for local searches by including your business address and contact information. As most real estate businesses cover a specific geographical area, it’s important to have your listings on Google, Yelp, Bing (yes, Microsoft’s Bing as well), and other important listing sites to have the same rich information, a lot of reviews (good ones), and be actively maintained.

READ: 7 Reasons Local SEO is Excellent for Small Businesses 

Technical SEO

Ensure your website loads quickly, is mobile-friendly, and has a secure HTTPS connection. A key thing to understand is how to make the website “seen” by search engine bots.

Make your real estate website more user-friendly

A user-friendly website is essential for engaging and retaining potential clients. Some of the must-have features for a real estate website include:

Responsive design

Ensure your website works well on all devices, including mobile phones and tablets. Already, 50% of users do all their searches on mobile, in some industries, it can be as high as 90%.

Easy navigation

Organize your website with clear menus and intuitive navigation.

High-quality images

Use professional and appealing images to showcase your property listings.

Property search functionality

Include a search feature that allows users to filter properties based on their preferences.

Contact information

Display your contact details prominently, making it easy for users to get in touch.

Testimonials and reviews

Showcase positive client feedback to build trust and credibility.

Use Google Ads to get fast results

Google Ads is a PPC advertising channel that can help your real estate business get quick results by driving targeted traffic to your website. Important things for advertising through Google Ads is to make sure you have the right keywords and audience and are actively measuring results. Do not let any ads run until the conversion tracking is properly set up and you have a good idea of attribution of leads coming from different channels. Important things to remember are:

Use location targeting

Target your ads to users in specific geographic areas where your properties are located.

Create compelling ad copy

Write engaging and informative ad text that highlights your unique selling points.

Utilize ad extensions

Use features like call extensions, location extensions, and site link extensions to provide additional information and improve click-through rates.

Test and optimize

Regularly review your ad performance and make data-driven adjustments to improve your results.

You can hire a professional or an agency to handle this, but keep your eyes on two of the most important metrics.

  •    How much do you pay per lead? — CPL (cost per lead)
  •    Quality of the leads

If two of the above metrics are within your targets, then scale the campaigns as much as possible.

READ: Determining Your Business’s Target Market – Why It’s Necessary and How To Do It

Develop a social media marketing plan to promote your real estate business

Social media platforms like Facebook, Instagram, and LinkedIn can be valuable tools for promoting your real estate business. A successful social media marketing plan for real estate should:

Set clear objectives

Establish goals for your social media marketing efforts, such as increasing brand awareness, generating leads, or engaging with potential clients.

Choose the right platforms

Focus on the platforms that are most popular among your target audience and best suited for showcasing your properties.

Share high-quality content

Post visually appealing images, informative articles, and engaging videos that showcase your properties and expertise.

 Engage with your audience

Respond to comments and messages, ask questions, and participate in relevant conversations to build relationships with your followers.

Monitor and analyze performance

Regularly track your social media metrics to understand the effectiveness of your strategies and identify areas for improvement.

READ: Don’t Get Left Behind — Top 8 Social Media Trends for 2023

Utilize email marketing

Email marketing is a cost-effective way to nurture leads, communicate with clients, and promote your real estate business. The best practices for a successful real estate email marketing campaign include:

Build a segmented email list

Collect email addresses through website opt-in forms, social media, and other channels, and segment your list based on factors such as location, property preferences, and engagement levels.

Personalize your emails

Address recipients by name and tailor your content to their preferences and needs.

Create valuable content

Share relevant and informative content, such as market updates, property listings, and tips for buying or selling a home.

Use eye-catching subject lines

Write compelling subject lines that encourage recipients to open your emails.

Monitor and optimize

Track key metrics, such as open rates, click-through rates, and conversions, to evaluate the effectiveness of your campaigns and make data-driven improvements.

The bottom line

By implementing these five digital marketing strategies, you can effectively promote your real estate business, generate more leads, and grow your client base. Prioritize search engine optimization, create a user-friendly website, leverage Google Ads, develop a social media marketing plan, and establish an email marketing campaign to maximize your online presence and reach your target audience.

 

Michael HakobMichael Hakob is the founder and CEO of Andava Digital, with 10+ years of experience in digital marketing and focus on SEO and organic channels that drive traffic. Graduate with a degree in Management of Information Systems, Game Theory enthusiast and Management 3.0 follower.

Mastering the Power of Storytelling in Marketing: Effective Pitches in High-Pressure Situations

For those who work in marketing, whether that’s in advertising, a specific company or anywhere else, effective pitches can help your business and/or clients excel and experience more success. Unfortunately, implementing a great pitching strategy is often easier said than done. Thankfully, there are some simple tricks you can use to master storytelling in marketing and reenergize your pitching strategy.

Specifically, storytelling is an incredibly potent tool that anyone can use to make an impact during a pitch. Understanding the ways storytelling can help you make a great impression can make it easier and more accessible to develop and hone your pitching skills. 

READ: Words Matter — Tips for Crafting Public Statements on Social Issues

Good storytelling has the power to captivate an audience

While many people look at stories as childish or inconsequential, the truth is that narrative is a powerful force that has the power to captivate an audience. As humans, we’re hardwired to think in terms of narrative. From how we see ourselves to how we see events, we utilize the structure of narrative constantly to help us make sense of the world. Consequently, the narrative form piques our interest and gets us more invested in what we’re experiencing.

When it comes to marketing and making creative pitches, piquing the audience’s interest is a must. If you’re unable to catch an audience’s attention, it’ll be close to impossible to convince them that your marketing campaign is worthwhile. 

As such, using storytelling to immerse an audience is a powerful way to make sure that you’re is communicating your creative pitch effectively — especially when you find yourself in a high-pressure situation where a client must be persuaded.

Storytelling can create an emotional connection with an audience

Anyone who has been ever worked on, or received a great pitch, understands that emotion can play a key role in persuading an audience that your idea holds merit. Even if two people are pitching the same thing, the one who forms an emotional bond with the audience has a significantly better chance of getting them to agree to a proposition. Storytelling, believe it or not, has the power to help you forge that emotional bond with an audience and communicate more effectively.

Given the power of storytelling in helping people effectively communicate with audiences, those in marketing roles can utilize this tool to help appeal to audiences. This is particularly true in high-pressure situations in which you need an audience to be receptive to your marketing pitch. This being the case, taking advantage of storytelling can be incredibly useful to anyone who works in marketing and needs to communicate their ideas effectively. 

READ: Using Video in Email Marketing Campaigns: Best Practices and Benefits

Fiction makes complicated ideas easier to understand

Though it may not seem obvious, fictional narrative structure actually has the power to make complicated ideas easier to digest and understand. If you’re in marketing, and actively pitching to people outside of the marketing industry, this can be incredibly useful. By taking advantage of storytelling as a tool, marketers can help simplify complex marketing processes and communicate more successfully. 

Essentially, stories help marketers present their ideas in a way that showcases their greatest attributes. As such, storytelling and the narrative form offer marketers a way to communicate to audiences more effectively by making ideas easier to understand. 

Storytelling is an effective marketing tool

While perfecting your ability to present ideas and being prepared is important, utilizing storytelling can be an incredibly powerful and effective tool in swaying audiences. From helping captivate audiences to making convoluted problems easier to understand, narrative structure is an amazing tool for marketers to take advantage of. 

As such, those in marketing who find themselves in high-pressure situations should use storytelling to communicate to audiences more effectively and be more persuasive. 

 

Andrew Deen HeadshotAndrew Deen has been a consultant for startups in a number of industries from retail to medical devices and everything in between. He implements lean methodology and is currently writing a book about scaling up business.

From Clicks to Conversions — How to Craft an Effective Online Advertising Strategy

Online advertising has become a crucial part of digital marketing. According to a report by eMarketer, worldwide digital ad spending is projected to grow from $332.84 billion in 2021 to $517.51 billion in 2023. However, creating a successful advertising campaign is not as simple as creating an ad and selecting a platform. In this article, we will provide a step-by-step guide to help you create an effective online advertising strategy.

READ: Organic Search Vs. Paid Search — What’s the Difference?

Define Your Objectives for Your Online Advertising Strategy

Before creating ads, it’s important to define your advertising objectives. According to a report by HubSpot, companies with a documented content marketing strategy are 60% more likely to achieve their marketing goals. Defining your objectives will help you select the right platform and measure the success of your campaigns. It’s important to set specific, measurable, achievable, relevant, and time-bound (SMART) objectives.

Know Your Audience

Understanding your target audience is crucial for creating effective ads. According to a report by MarketingSherpa, personalized and targeted emails have a 29% higher unique open rate and a 41% higher click-through rate than non-targeted emails. Conducting audience research and creating buyer personas can help you tailor your messaging and target your ads to the right people. Personalized and targeted ads can have a significant impact on the success of your campaigns.

READ: Determining Your Business’s Target Market – Why It’s Necessary and How To Do It

Choose the Right Platform

There are many different online advertising platforms available, including social media networks like Facebook and LinkedIn, search engines like Google and Bing, and display networks like Google AdSense. According to a report by Statista, Google AdWords and Facebook Ads are the two most popular online advertising platforms worldwide, with 31.7% and 19.7% market share, respectively. Each platform has its own strengths and weaknesses, and selecting the right platform for your advertising goals and target audience is essential. It’s important to consider the advantages and disadvantages of each platform.

Craft Compelling Ads

Creating effective ad copy and visuals is essential for converting clicks into conversions. According to a report by WordStream, the average click-through rate for Google Ads on the search network is 3.17% for the top position and 0.46% for the bottom position. Your messaging should be clear and concise, and your visuals should be eye-catching and relevant to your target audience. You can use A/B testing to determine which ads perform best and optimize your ads accordingly. Examples of successful ads and ad campaigns can provide inspiration for your own campaigns.

Measure Your Results

Measuring your advertising results is crucial for optimizing your campaigns and achieving better results. You should track metrics such as click-through rates, conversion rates, and return on investment. According to a report by Smart Insights, the average conversion rate for Google Ads on the search network is 3.75% for the top position and 0.77% for the bottom position. Analyzing your data can help you optimize your ads and improve your results over time. It’s important to use data to refine and improve your advertising strategy continually.

READ: Battling the “Data Wheel of Death” in Business Development

The Bottom Line

Creating an effective online advertising strategy requires careful planning, execution and analysis. By defining your objectives, understanding your audience, selecting the right platform, creating compelling ads and measuring your results, you can increase your chances of success. Remember that advertising is an ongoing process, and refining and improving your strategy continually is crucial for achieving better results over time.

 

Akshay TyagiAkshay Tyagi is an accomplished content writer for Netclubbed, a digital marketing agency that specializes in eCommerce and web development. Passionate about sharing innovative ideas and insights, he creates engaging content that connects with readers and keeps them up-to-date on the latest trends in digital marketing.