Running a local business is a rewarding experience, but it’s often filled with challenges. Among these will be the occasional need to temporarily close your business. In some cases, this will be something you can plan in advance, such as…
Online advertising has become a crucial part of digital marketing. According to a report by eMarketer, worldwide digital ad spending is projected to grow from $332.84 billion in 2021 to $517.51 billion in 2023. However, creating a successful advertising campaign…
Many business owners can attest to overlooking opportunities that could’ve taken their profitability, revenue, innovation and teams to the next level. As a result, their operations are stagnant, moving them closer to shutting their doors for good. That's why it's…
An SEO content gaps analysis is all about identifying topics and additional content that may be missing from your existing content library. This will assist you in identifying new opportunities in your content marketing strategy and improving your SEO. Content…
In our modern corporate world, data is the most valuable asset a company can hold. Organizational leaders know just how much value there is in the metrics of everything from customer behavior to operational efficiency. From a strategic point of…
It's no secret that proper SEO practices are crucial in the modern business landscape, and local SEO has gained immense traction during the last decade for many reasons. Among them, the fact that more and more people are using mobile…
In 1992, author Gary Chapman gave couples around the world a groundbreaking new way to communicate about and, hopefully, deepen their relationships. The 5 Love Languages is a best-seller, complete with an official online quiz that has kept this 90’s…
In today’s digital world, your small business website is everything. Your site should represent your brand, attract new customers, and convert visitors into leads. After all, you can't do business when no one knows you exist. But if your website…
As entrepreneurs, our businesses grow and evolve in ways we never expected. Our business plans, products and services, even the very identity of our ventures, are constantly changing — that's why rebranding your business at the right time is so…
From saving money on monthly overheads to increased flexibility and easier access to global talent, it is no wonder that fully remote businesses are on the rise across the world. Whether the COVID-19 pandemic has prompted you to take your…
We all know the benefits of shopping small – it supports members of our own community, puts money directly into the local economy, and is the best way to discover unique, not-found-elsewhere gifts. Over the past two years, we have…
According to a recent Brightbank survey, “98% of consumers subscribe to a streaming service.” With so many people taking advantage of subscriptions, more and more brands are emerging with their version of this service, vying for the attention of millions…
Today, marketing efforts are a far cry from what they once were. While businesses used to pour most of their marketing dollars into television, radio, and print ads, the internet has forced the field to evolve substantially over the last…
With the commencement of digitalization, the prevalence of eCommerce sites has skyrocketed. Research suggests that the e-commerce market in the US is expected to reach $875 billion by the end of 2022. But as many players have entered this luring…
The outpouring of applications for this year’s Top Company awards is a testament to the resilience and adaptability of enterprises that do business in the state. Applications for the 35th annual awards numbered in the hundreds, and it was particularly…
Imagine a company, let’s say a mortgage brokerage, had been running ads on Facebook to a broad audience. Their ad read, “Get into your dream home today.” They couldn’t understand why so many calls, emails, and messages they were receiving…
Having a solid social media strategy is an integral part of any successful marketing plan. Nearly five billion people worldwide use social media. Further, an estimated 37% of social media users engage with brands and businesses on different platforms at…
Launching Labs Marketing, based in Boulder, recently received an international award for its excellence in branding. The agency’s work in Colorado was acknowledged by LUXlife Magazine with the Global Excellence Award (GEA) for Branding Agency of The Year in 2021.…
While it may seem obvious to determine your audience and goals before you begin your marketing journey, it's a step in the process that often gets overlooked or rushed through without proper consideration.
A marketing strategy that is focused on a specific time of year or season of the year. The seasonal marketing plan includes the following aspects: season, themes, colors, holidays, services, and products. See how this marketing strategy could benefit your business.
People also make strange risk assessments in marketing—especially B2B marketing. In particular, they overestimate the risk of alienating clients by sounding colorful, and they underestimate the opportunity costs of coming across as boring.
The pandemic caused many businesses to rely more heavily on their online presence than ever before. A local expert shares the power of digital marketing for your business.
Consumers increasingly expect video media as they navigate products and services, using it to inform their decision-making processes and educate themselves on important features. But what makes video so important in attracting traffic and sales? The answer comes down to the accessibility, customer education opportunities, and engagement that video content offers.
In business—and B2B marketing in particular—we're wrapped up in the nuts and bolts of running our businesses. So we can fall into a very analytical mindset, and it shows up in our marketing. Learn how to tell a good story that brings your marketing to life.
