Running a local business is a rewarding experience, but it’s often filled with challenges. Among these will be the occasional need to temporarily close your business. In some cases, this will be something you can plan in advance, such as…
Online advertising has become a crucial part of digital marketing. According to a report by eMarketer, worldwide digital ad spending is projected to grow from $332.84 billion in 2021 to $517.51 billion in 2023. However, creating a successful advertising campaign…
An SEO content gaps analysis is all about identifying topics and additional content that may be missing from your existing content library. This will assist you in identifying new opportunities in your content marketing strategy and improving your SEO. Content…
It's no secret that proper SEO practices are crucial in the modern business landscape, and local SEO has gained immense traction during the last decade for many reasons. Among them, the fact that more and more people are using mobile…
In today’s digital world, your small business website is everything. Your site should represent your brand, attract new customers, and convert visitors into leads. After all, you can't do business when no one knows you exist. But if your website…
As entrepreneurs, our businesses grow and evolve in ways we never expected. Our business plans, products and services, even the very identity of our ventures, are constantly changing — that's why rebranding your business at the right time is so…
Email marketing in the B2B sphere is one of those constantly-analyzed topics in the modern marketing world. However, in the past few years, B2B marketers have been getting more into social media and influencer marketing, calling into question the efficacy…
We all know the benefits of shopping small – it supports members of our own community, puts money directly into the local economy, and is the best way to discover unique, not-found-elsewhere gifts. Over the past two years, we have…
According to a recent Brightbank survey, “98% of consumers subscribe to a streaming service.” With so many people taking advantage of subscriptions, more and more brands are emerging with their version of this service, vying for the attention of millions…
Today, marketing efforts are a far cry from what they once were. While businesses used to pour most of their marketing dollars into television, radio, and print ads, the internet has forced the field to evolve substantially over the last…
Imagine a company, let’s say a mortgage brokerage, had been running ads on Facebook to a broad audience. Their ad read, “Get into your dream home today.” They couldn’t understand why so many calls, emails, and messages they were receiving…
The 2020 KPMG U.S. Customer Experience Excellence (CEE) report, which identifies the top performing brands and industries in terms of customer experience based on a survey, utilizes Six Pillars of experience that explain how companies navigated the new environment and how they performed in terms of customer experience. Organizations that master the Six Pillars grow more quickly, manage costs better, and make people happier.
Great salespeople have several traits in common. But the thing that makes customers feel truly understood is when your company culture matches their own values and culture.
