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Tag: video marketing

How to Edit Product Videos that Boost Sales for E-commerce Businesses

Forget static product images, the future of e-commerce belongs to dynamic, engaging product videos. According to a Wyzowl report, 82% of people have been convinced to buy a product or service after watching a video.

Product videos have become a crucial part of any e-commerce business’s marketing strategy. However, creating compelling product videos that boost sales often requires expertise in cinematography, editing, graphic design and more.

READ: Using Video in Email Marketing Campaigns — Best Practices and Benefits

Why you need high-quality product videos for e-commerce

Consumers are increasingly demanding more engaging and informative content before they make a purchase; product videos cater to that demand. Creating high-quality product videos is one of the biggest e-commerce marketing trends. You should capitalize on it for the variety of benefits it offers, including:

  • Better customer experience: Product videos can provide a more immersive and interactive shopping experience for your customers. With a product demo video, your customers can see the product from all angles, zoom in on details and even watch it being used.
  • Increased brand awareness: Product videos are a great way to show off your brand personality and allow customers to experience the product and the brand. Videos provide an audiovisual experience that fosters a sense of familiarity and trust with your audience.
  • Higher conversion rates: Product videos give customers all the information they need to make a buying decision. Conveying key product features and benefits in an engaging video format can lead to higher conversion rates.
  • Easier product discovery: With product videos, you can showcase products in visually appealing ways that engage viewers and compel them to learn more. This leads to increased time spent on product pages.

READ: From Clicks to Conversions — How to Craft an Effective Online Advertising Strategy

How to edit product videos that boost sales

When creating product videos for your e-commerce business, the goal is to showcase the key product features to generate qualified leads and boost sales. Here are a few strategies to get you started.

1. Start With a Clear Storyboard

Before you start recording, take some time to plan out your video. What do you want to achieve with it? What key product features and benefits do you want to highlight? You need to brainstorm ideas and plan the timeline for your product demo video. Once you have a clear plan, it will be easier to create and edit product videos that boost sales.

2. Focus on the product itself and how it works

Dedicate the content of your product video to weaving a narrative around your product.

Focus on the features that solve customer pain points or differentiate the product in the market. One of the key video advertising strategies for your product is to show it being used in real-world scenarios. You can supplement the main product shots with a supplementary b-roll showing customers enjoying the product. This will help viewers visualize how it might fit into their lives.

3. Use High-Quality Visuals and Audio

If you want to create and edit videos that boost sales, your video should look and sound compelling. Ensure smooth transitions, consistent lighting and professional-looking graphics. Also, you can make use of brand-appropriate sound effects to accentuate product functionality in action. A subtle, upbeat soundtrack can create excitement and energy.

READ: How to Utilize Color Psychology to Boost Your Digital Marketing Efforts

4. Keep it Short and Concise

Attention spans are fleeting, hence you need to grab viewers from the jump. Most people won’t watch a video that is more than a few minutes long. 

Thus, aim for a video that is around one-two minutes long and gets straight to the point. Start with a captivating question or a relatable problem your product solves to hook your viewers. End your product video with a CTA directing your viewers to take a specific action. This can involve visiting your website, subscribing to your channel, or purchasing the product.

The bottom line

All in all, product videos are a great way to harness creativity, technology and the power of storytelling in marketing to boost your product sales. With some basic tools and strategies, you can create and edit product videos that boost sales and showcase your brand in an engaging way.

 

Gaurav Sharma HeadshotGaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions |  300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.

Using Video in Email Marketing Campaigns: Best Practices and Benefits

Email marketing campaigns have been a staple in the world of digital marketing for years, and for good reason. However, as consumers become more visually driven, it’s important to consider new ways to engage with your audience. That’s where video marketing comes in. 

READ: Is B2B Email Marketing Dead? 

By combining email and video marketing, businesses can create compelling content that captures attention and drives results. In this article, we’ll discuss the benefits of using video in email marketing campaigns as well as some best practices for implementation

Benefits of using video in email marketing campaigns

There are numerous benefits to using video in email marketing campaigns. 

First and foremost, it can lead to increased click-through rates as video content is more likely to capture the attention of your audience. Video content can also improve engagement and open rates by providing a more dynamic and engaging experience. 

Moreover, videos have been shown to drive better conversion rates by showcasing products or services in a more visually appealing and informative manner. Finally, video can lead to improved brand awareness and recall as it is more likely to be shared and remembered by your audience.

Best practices for including video in emails

While including video in email marketing campaigns can be highly effective, it’s important to follow some best practices to ensure that the video is engaging and resonates with your audience. 

Keep the video short and sweet

Ideally, it should be just under a minute long to avoid losing the attention of the viewer. 

Use attention-grabbing headlines and thumbnails

This will pique the interest of your audience and encourage them to watch the video.

Incorporate a clear call-to-action

This should direct the viewer to take the desired action, such as visiting a landing page or making a purchase.

Optimize the video for mobile viewing

The majority of people access their email on mobile devices. 

Personalize the video to the recipient whenever possible

This will increase engagement and create a more meaningful connection with your audience. You can also encourage the viewer to share the video on their social media, improving your social media reach and benefiting your business in a variety of ways.

READ: 12 Ways to Repurpose Social Media Content for Email Marketing

By following these best practices, businesses can create effective video content that enhances their email marketing campaigns.

When should I include video in my email marketing?

Using video in email marketing campaigns can be highly effective when used strategically. Knowing when to include video can help businesses maximize the impact of their campaigns. Here’s a few tips:

  • Welcome emails can benefit from a video introduction to the brand and its products or services. 
  • Product launches can be accompanied by videos that showcase the features and benefits of the new product. 
  • Customer testimonials can be more impactful when presented in video form. 
  • Event invitations can be enhanced by a video that highlights the event and encourages attendance. 
  • Company updates such as new hires or major company announcements can be shared in video form to make the content more engaging and memorable. The common denominator in all these scenarios is that the addition of video will enhance the consumer experience, and provide information that text or static photos would not have conveyed.

Some do’s and don’ts

Knowing when to include videos in your emails isn’t the only strategic consideration. To maximize the impact of using video in email marketing campaigns, it’s important to follow some do’s and don’ts. 

  • Make sure the video looks and sounds professional. Whether that entails hiring a video production service or recruiting a videographer for your team, you don’t want a poor-quality video.
  • Embed the video directly in the email to ensure it is easily accessible for the viewer. 
  • Don’t include too many videos in one email as it can be overwhelming and lead to decreased engagement. 
  • Don’t autoplay the video, as it can be disruptive and annoying for the viewer. 
  • Include a clear call-to-action that directs the viewer to take the desired action, such as visiting a landing page or making a purchase.

By following these best practices, businesses can create more effective video content and drive better results from their email marketing campaigns.

READ: How to create great email newsletters

The bottom line

Incorporating video in email marketing campaigns can lead to increased engagement, higher conversion rates, and improved brand awareness. By following best practices and using the right tools, businesses can create effective video emails for a variety of purposes. It’s important for businesses to consider incorporating video in their email marketing campaigns and to experiment with different strategies to see what works best for their audience.

 

Jill BrooksJill Brooks is a freelance writer from the East Coast who enjoys discussing how technology impacts the future of work. In her free time, you can find her in the mountains, or on a hunt for the world’s best mac-and-cheese recipe.

Why video content is important for your business

Video content is all but essential in today’s multimedia digital world. Consumers increasingly expect video media as they navigate products and services, using it to inform their decision-making processes and educate themselves on important features.

As a result, 87% of businesses are already using video marketing as a tool. This number has only gone up with the economic changes wrought by the COVID-19 pandemic, and the market demand for video content will continue to grow as businesses of all sizes and industries realize the benefits it brings.

But what makes video so important in attracting traffic and sales? The answer comes down to the accessibility, customer education opportunities, and engagement that video content offers.

Video is Widely Accessible

There are so many demands on our attention in the wide world of media. From the content articles that bombard us on social media to the social media campaigns that span all kinds of media, we are constantly inundated with content and images. Video stands above the rest, however, in terms of the accessibility it offers users.

Everyone wants video for good reason. In video format, marketers can combine images, text, music, and more to tell the kind of stories and share the information they need to ensure customer success. If a picture is worth a thousand words then a video is worth millions. Because of this, Colorado professionals are creating business solutions for video needs, from production to streaming.

For anyone who has attempted to learn a new skill or hobby, the power of video content is clear. Effective video eliminates jargon and technical communication challenges to clearly communicate information. The best approach considers even audiences with physical impairments to pair transcripts and captions with content.

Accessible video content is an essential aspect of content marketing, one you should not neglect in your own ventures. Because of the popularity of video content, it is now easier than ever to find video production companies that provide all kinds of footage, including high-resolution drone shots. Apply these resources for cutting-edge, high-quality content.

Video Adds Value

Video content has the potential to create value for any business. With Animoto’s finding that 93% of marketers say they have gained a new customer as a result of a video, this medium is one you cannot afford to neglect in your own business. Know your audience, plan ahead, and then build a story that can serve as an exceptional promo video.

The use of video can even be a saving grace during these uncertain economic times. For example, Denver-based Image Audiovisuals pivoted its offerings to include meeting capture and on-demand content for companies during the economic lull caused by COVID-19. This allowed them to add value to the company even while they struggled.

There are few limits to the ways video can increase business value. Video production professional Sarah Fisher has even found that video increases content shareability, leading to 12 times the number of shares on social media than text and image content combined. For this reason, marketers are increasingly investing in video content that can reach a much wider audience.

Innovate your approach to business with video content. Whether you intended to supplement your SEO strategy with the use of video or to lay out a YouTube channel meant to educate a prospective audience about your product, video can boost business value like little else.

Video Communicates a Story

Finally, video is important because it can clearly communicate a story. This type of marketing works because it allows businesses to convey emotions and answer the essential whys surrounding the marketing of products and services. Stories build empathy and can move greater audience numbers towards sales. As a result, storytelling is changing marketing and consumerism.

Audiences need stories to understand how products and services impact their lives. In taking cues from sources as unexpected as Disney movies, businesses can build video content that allows a consumer base to connect to brands and content on an emotional level. In turn, you’ll generate loyalty and returns that could never be possible otherwise.

Stories have been proven time and again to trump statistics in their power and comprehensibility. By integrating both in powerful video content, businesses can elevate their potential no matter the surrounding economic circumstances.

Bottom Line

Video content allows businesses to show the best of themselves while crafting essential narratives around their products and services. Whether you need a promotional video showcasing what you have to offer or you’re looking to boost your leads through educational content, video gives you the tools to combine storytelling with multimedia offerings to create exceptional, relatable content.

No matter your business model, the usefulness of a YouTube channel or a website — an integrated gallery of video resources will help you gather a larger audience. Take advantage of the accessibility, value, and storytelling potential of video in an approach to content that considers your audiences as real people. As a result, you can develop marketing that scales your business and elevates your revenues.