Tender Belly Announces Investment From Encore Consumer Capital

The funds will lead to retail expansion and staff increases

Denver-based Tender Belly LLC ("Tender Belly") announced Wednesday, May 30 the company secured investment from Encore Consumer Capital, a private equity firm that invests exclusively in leading consumer products companies, including food and beverage, pet products and personal care and beautiful products. The total investment was undisclosed.

"We started Tender Belly to do things the right way, not the easy way, and we're excited to partner with Encore to continue along that path," says Shannon Duffy, Tender Belly's founder and CEO. "With Encore's support, resources and industry expertise, we'll be able to continue to grow Tender Belly into the leading brand of bacon and pork, while making sure everyone has access to our products."

Founded in 2010 by brothers Shannon and Erik Duffy, Tender Belly is growing its bacon and pork products operation, setting the bar high by sourcing best pedigreed pigs, inspired food-source awareness and following processes that ensure every detail is met with tenacity, passion and ambition.

Duffy says he is particular excited to add two industry veterans to the company's board of directors: Jim Skidmore, a former board member who led acquisitions and integration of multiple brands to create Coleman Natural Foods, the largest domestic organic and antibiotic-free protein company, and Jeff Swain, the former CEO of Coleman Natural Foods and later Niman Ranch, prior to its sale to Perdue Farms.

"We have great confidence that the entire team will grow Tender Belly to become the leading premium bacon offering in grocery stores and restaurants across the country," says Robert Brown, managing director at San Francisco-based Encore Consumer Capital. Encore is currently investing out of its $260 million third fund. 

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