This is Why Your Website Isn’t Getting Any Traffic — And 3 Ways to Fix That
In today's digital commerce environment, it's more important than ever to ensure your website is optimized for a broadening audience.
In today’s digital world, your small business website is everything. Your site should represent your brand, attract new customers, and convert visitors into leads. After all, you can’t do business when no one knows you exist. But if your website isn’t getting any traffic, it doesn’t matter how great your products, services, or content is — no one will ever see it. The good news is you can take steps to make your business website more visible online.
Here are a few of the most common reasons your website isn’t getting any traffic and what you can do about it as a small business owner.
READ — eCommerce SEO: 6 Easy Tips to Drive Organic Sales
1. Your Website Isn’t SEO Optimized
If you want people to find your website, it needs to be optimized for search engines. Search engine optimization, or SEO, is the process of optimizing your digital assets — like your website — to maximize your organic visibility.
You want your website to be among the first results when people are searching for the type of product or service you offer. For Google, your website is a crucial factor in determining your position in their search engine results pages.
The higher your website ranks in the results, the more likely it is that searchers will find and click through to your site. If you’re not SEO optimizing your website, you’re limiting its potential to attract organic traffic from search engine users.
READ — Organic Search Vs. Paid Search: What’s the Difference?
So how do you make your website SEO-friendly?
Start by doing some keyword research and crafting content that speaks to the terms people are searching for. Make sure you’re using meta tags, titles, and descriptions to give search engines (and potential customers) an easy overview of your content.
You also need to make sure you’re creating quality backlinks, which are links from other websites to your website. Consider using tools like Google Search Console to identify and fix any indexing issues your website might be having. Finally, don’t forget to optimize the images for your site and pay attention to page speed — both of which Google takes into account when deciding your ranking.
2. Your Website Isn’t Mobile-friendly
Nowadays, people are accessing the internet more and more on their mobile devices. In 2019, 53% of total web traffic was made up of mobile users.
That means if your website isn’t optimized for mobile devices, you’re missing out on a major source of traffic. If visitors can’t navigate or read your website on their phone, they won’t stay on it for long.
Tips for making your website more mobile-friendly:
To make sure your website is optimized for mobile users, you need to start by doing a full audit of your site and its pages to identify any potential issues. In addition, focus on making sure your web pages are loading quickly and that the website’s navigation is easy to use on a phone.
You might want to consider using responsive design, which allows your site to automatically scale and adjust its content depending on the size of the screen it’s being viewed on. You should also think about increasing the size of your text and buttons on mobile so they’re easy to click with a finger instead of a mouse.
READ — 12 Ways to Repurpose Social Media Content for Email Marketing
3. Your Website Doesn’t Add Value
Ultimately, if your website isn’t providing any value to its visitors, they won’t stick around. Take a look at your site. Are you talking about yourself the entire time? Is it outdated? Do you provide helpful resources for potential customers?
Websites that don’t offer anything useful or interesting will quickly turn away users.
How to make your site more valuable:
If you want to attract traffic to your website, the best thing to do is focus on adding value.
This can be done in a number of ways. You should start by making sure that your content speaks directly to your target audience and provides them with helpful information or resources.
READ — Determining Your Business’s Target Market: Why It’s Necessary and How To Do It
Plus, make sure you’re regularly updating the content on your website so it remains useful. Google likes relevant content. Doing so will help boost your site’s visibility in search engine rankings, as well as make sure visitors stay on your page for longer.
The Bottom Line
Truth is that your potential customers are already searching for your business online — you just need to make sure they find you. If your website isn’t getting any traffic, it’s time to start doing something about it.
If you’ve been struggling to attract visitors to your website, chances are it’s one of the issues discussed above. Fortunately, there are solutions and you can start driving more traffic by optimizing your website for SEO, ensuring it’s mobile-friendly, and adding value with relevant content. Start by making these changes and you’ll soon be on your way to success!
As the CEO of a digital marketing agency, Madeleine Costa is dedicated to helping people, students, and small businesses thrive. Madeleine founded Succeeding Small with a simple mission: help small businesses get the visibility they deserve through search engine optimization, web design, paid advertising, social media, and more. With a personal and family history rooted in entrepreneurship, she strives to lift up small businesses digitally through integrity-filled marketing services and empowering education. With her degree in English and Marketing, Madeleine is a proud SEO enthusiast, rhetorician, and avid learner.