Top Company 2011 finalist: blue onion
Years in business: 30
CEO: Norty Frickey (watch an interview on ColoradoBiz TV.)
Company snapshot: The mission of blue onion is to be the premier idea generator for challenger brands. It does so by fostering an open, collaborative, entrepreneurial work environment. “This makes blue onion a fun place to work and do business,” the family-owned company says.
Notable practices: Prior to the creation of blue onion in 2007, the organization consisted of four separate business divisions that essentially ran independently of each other. “In the years leading up to the advent of blue onion, market shifts and externalities beyond our control produced rather significant adverse affects on two of our divisions,” the company says. “At that moment, we saw the need and opportunity to strategize and recreate our organization as a one-stop shop for advertisers by offering multiple marketing disciplines to prospective clients and cross-selling new disciplines to our existing client base.”
Community involvement: In lieu of holiday gifts to existing and prospective clients for the 2010 holiday season, the company created a personalized holiday card along with a micro website for its 1,000-plus contacts. Clients could make a donation to the charity of their choice, including Children’s Arc, Denver Health and Goodwill Industries of Denver.