Top Company 2011 finalist: GroundFloor Media
Years in business: 10
CEO: Laura Love (Watch an interview on ColoradoBiz TV.)
Company snapshot: GroundFloor Media leverages the leading edge in social media, media and influencer relations, crisis communication, cause marketing, internal communications and experiential marketing to develop communications programs that tap into the growing desire among consumers for more public dialogue with the brands that serve them. GFM has collaborated on these public conversations with Qdoba Mexican Grill, The Children’s Hospital, Examiner.com, Coors Light, Starbucks Coffee Co., Corporate Express and BNSF Railway.
Notable practices: GroundFloor Media has worked to form a new generation of communications firm that can help clients navigate the new media landscape, including the use of social media to both communicate with their customers and respond to crises. Over the past two years, the company has developed the GFM Digital Snapshot, a proprietary social media discovery and competitive audit.
Community involvement: Through its Pro Bono Partners program, GroundFloor Media provides public relations to nonprofit groups. From 2003 to 2010, the company worked with Tennyson Center for Children, which treats and educates abused, neglected or at-risk youth. GFM to date has donated more than 1,500 hours to the organization. In 2011, the company began working with Jeremy Bloom’s Wish of a Lifetime and SafeHouse Denver. Other charitable programs include Get Grounded: Team members volunteer through a paid-time off program or receive cash grants for nonprofits, schools and other groups.