Top Company 2011 finalist: Vail Resorts
Years in business: 14
CEO: Robert Katz
Company snapshot: Vail Resorts is the premier mountain resort company in the world. In 2009-2010 Vail Resorts accounted for more than 6 million skier visits, approximately 43 percent of all Colorado skier visits and more than the entire state of Utah. Vail Resorts is the largest mountain lodging operator in Colorado with a portfolio of 11 luxury hotels operated under the RockResorts brand in the United States and Caribbean; 1,900 managed condominiums; and seven award-winning golf courses. Vail Resorts is the largest mountain real estate developer in Colorado.
Notable practices: In 2010, Vail Resorts launched EpicMix, a first-of-its-kind online and mobile application that allows Vail Resorts guests to digitally capture their ski and ride experience and share it with friends and family. Nearly 100,000 Vail Resorts guests activated EpicMix accounts this season, generating more than 35 million social impressions.
Community involvement: In 2010, Vail Resorts Echo Day brought together 400 people – employees and their families – in eight locations across the country to do habitat and trail restoration projects. Employees built a mountain-bike trail, worked on vegetation to preserve sand dunes and restored miles of popular trails. Vail Resorts employees have committed 1,500 hours of volunteer time to help with the Hayman Restoration Partnership during the three- year project.