Top Company 2020: Advertising, Marketing & Digital Marketing
These three companies are shaking up the world of advertising and marketing
In its 33rd year, ColoradoBiz‘s Top Company honors the Colorado companies that have drive, determination, a vision and a plan and are ultimately making the state a better place to live and work. These three companies – one winner and two finalists –represent the 2020 Top Companies in Advertising, Marketing and Digital Marketing.
They’re quirky. They’re talented. And they’re passionate about both great design and a well-crafted cocktail.
Over the past 13 years, Old Town Media—which now calls itself OTM—has evolved from a small web shop into a full-service creative agency with a client list that includes some of Northern Colorado’s top businesses.
Clients participate in the OTM Strategy Deep Dive, which results in a brand story, a customer journey map and “Discovery” – a complete analysis of the organization, opportunities, goals and customers.
“As a bespoke creative agency, we are relationship driven and our clients can speak to that,” OTM founder and CEO Miles Kailburn says. “Our largest client currently is also one of our very first clients, starting our long-standing partnership 13 years ago. We understand that when clients can truly trust you with their brand, it creates a solid relationship that can withstand and adapt through it all.”
OTM has achieved an average annual growth of 27% year over year, success it attributes to a strong team, strong relationships and a strong commitment to philanthropy.
Outside of work, OTM gives back as long-time supporters of Animal House Rescue & Grooming, The ARC of Larimer County and the Fort Collins Area Chamber of Commerce, launching websites and offering design services. OTM partners with Project Self-Sufficiency to provide holiday gifts to Larimer County single parents and their children every year. In 2017, OTM created the marketing materials and website for Rancho Sahuarita’s walk to raise money for brain cancer, then flew out to Sahuarita, Arizona, to participate.
Journalists Beth Krodel and Nico Toutenhoofd founded Insight Designs in 1999, imbuing their web design and development venture with a commitment to deadlines and clear communication. “Both of these things have kept our existing clients happy and coming back for more,” Krodel says. “We constantly hear praise from our clients about how responsive we are, how good we are at defining complex issues in simple terms, and how we always deliver on time.”
A low-stress office environment and plenty of perks help keep employees — and subsequently, clients — happy. The company offers remote work flexibility, dogs in the office, mid-day staff hikes and bike rides, happy hours, birthday parties, group breakfasts and volunteer events. Those have included planting trees in Boulder city parks, preparing sack lunches for homeless people, and building and restoring trails throughout the state with Volunteers for Outdoor Colorado.
Insight Designs gives financial support to a wide range of local and international charities, such as Bridge and Action Against Hunger. “In 2019, in honor of our 20th anniversary, we gave $20,000 to Western Resource Advocates, a Boulder-based organization that has been protecting the West’s land, air and water for 30 years,” Krodel says.
Digital marketing firm Revenue River builds “total customer experiences wrapped around modern marketing and sales machines,” Managing Partner Eric Pratt says.
“In our corner of the world, we’re a market leader,” he says. “We’re a top global partner with a host of large mar-tech companies.”
Revenue River has been a ColoradoBiz Top Company finalist before, as well as a finalist for Colorado Companies to Watch and a Best Companies to Work for in Colorado winner. The company supports its employees’ charitable efforts, everything from Inside the Orchestra and The Epilepsy Foundation, to events and sponsorships with Wings Over the Rockies, Habitat for Humanity and the Prader Willi Foundation. It also hosts free educational events and workshops sponsored by Google Small Business Week and HubSpot User Groups.
Among its many perks is a profit-sharing plan.
“It’s built to hand over the control and reward to our team as they grow and succeed together,” Pratt says.