Top Techie Ashlee Collins balances innovation and stability in the digital era

After consulting for Inspirato, Collins fell in love with the culture and jumped on board as a full-time employee

Ashlee Collins | Senior vice president, technology and product

Inspirato | Denver



“I started my career in technology consulting, implementing [enterprise resource planning] systems at a large scale. I developed exposure to a breadth of industries and functions and a myriad of tools to solve problems. I had the pleasure of consulting for Inspirato as they were rapidly growing and wanting to focus on implementing systems to scale with their growth. I fell in love with the culture and jumped on board as an employee in 2011.”


“I now oversee the end-to-end software development process, including the technology product management functions. We are in an exciting place in our company’s life where we are a substantial business, both in revenue (over $200 million) and in employees (about 600 people). This brings about fun challenges in technology where we are supporting both rapid innovating of new ideas and support of existing infrastructure. My priority is ensuring that we are balancing the investment in resources appropriately to deliver value in the now, which also sets us up for success in the future.”


“Our newest product, Pass, has been our most inventive and exciting technology to date. We have built an ecosystem for serving up consumable inventory from a variety of sources to a subscription consumer in a digestible and personalized interface. We seem to be the first who have really captured the essence of offering consumers a no-commitment subscription to access inventory all over the world. Our primary competitors would be luxury residential rental companies and hotel brands, but none of them successfully launched a subscription model such as this.”


“The digital capabilities in travel have allowed people to have all the information at their fingertips and the power to self-serve more than ever before.”


This article was part of a Top Techies feature, which highlighted six Colorado tech companies that are thriving on ideas and execution. While each company is in a different stage of their journey, the people behind the technology all believe that the tools themselves need a mission attached and positive impact on the bottom line. Read more about the other top techie standouts: 

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