Edit ModuleShow Tags

Boulder-Based Newton Running Supports Community Safety

The Colorado running company makes strides to educate and protect female athletes


Newton Running, a Boulder-based performance athletic shoe brand focused on responsive footwear, announced its support of National Runner's Safety month with a focus on women's safety.

National Runner's Safety month starts in November, but in light of recent press on women's issues and safety, Newton Running decided to help women protect themselves while exercising.

"Women's safety has been a big topic in the news recently due to the increasing number of incidents involving female athletes," says Jerry Lee, CEO of Newton Running.

Starting October 15, the shoe brand will be offering free personal alarm systems provided by Sabre with each purchase of women's running shoes. Newton Running will also team up with Skirt Sports and Way of the Crane martial arts studio in Boulder to provide a free self-defense class taught by Sensei Melanie Murphy. 

Additionally, in mid-October, Newton Running will begin posting safety tips from a partnering police department on staying safe while exercising on their social media platforms.

These combined efforts are aimed at educating and protecting women.

"As a husband, father and grandfather to some amazing women, this cause is near and dear to my heart," Lee says.

Newton Running is a purpose-driven company with a commitment to social and environmental accountability.

Edit Module
ColoradoBiz staff

Get more content like this: Subscribe to the magazine | Sign up for our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

Amy Guttmann Joins the Metro Denver Economic Development Corporation

The Metro Denver Economic Development Corporation (EDC) recently named Amy Guttmann as the organization’s first director of marketing and brand strategy.

Startup Success: Three Must-Have Traits

Starting a new venture isn’t for everyone. Some research suggests that a whopping 90 percent of startups fail, but experienced startup founders know their odds for creating a successful venture are much better than one in 10.

Returning in 2019: "Faces of Colorado"

Returning for 2019, ColoradoBiz Magazine presents a unique opportunity to show the faces behind some of the state’s notable businesses. Distinguished by artistically composed photography, “Faces of Colorado” is an editorialized, photo-driven special advertising section that provides an eye-catching platform for you to share your message with our 40,000 readers.
Edit ModuleShow Tags
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags