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GenXYZ 2015: Jarred Black


The Hustler

Jarred Black

29 | General Manager
Larry H. Miller Volkswagen Lakewood

Jarred Black led the Larry H. Miller Volkswagen dealership to record sales volume in both the new- and used-car categories during his first year as store manager. In that time, he also earned accolades for bringing in record profits in the service and parts areas of the dealership. Black has blazed a trail for digital marketing and newly implemented Web strategies to enhance the sales process.

Biggest achievement

“Becoming a general manager by the age of 25.”

Making an impact

Black supports programs at local schools and coaches youth basketball.

“I think giving back to the community lets people know that you can do good through your success. Having success at a young age is not just about yourself.”

Role models

In addition to his family, Black admires former Larry Miller Group CEO Greg Miller.

“He’s fairly young. When his father passed away, he took over the business.”

Best advice

“Quiet strength, and stay humble. Even though you’re in a leadership role, you need to stay humble.”


Spending time with family and coaching youth sports.

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Margaret Jackson

Margaret Jackson is an award-winning journalist who spent nearly 25 years in the newspaper industry, including seven years as a business reporter for The Denver Post covering residential and commercial real estate. She can be reached at myjackson7@gmail.com.

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