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ColoradoBiz CEO of the Year 2015 finalist: Jeff Hermanson

He led the group that bought Larimer Square


CEO, Larimer Associates

After operating several restaurants on the famous block, Hermanson led the group that bought Larimer Square in 1993. He switched course in 2000 and moved from mostly national chains to local restaurants and retailers.

“We facilitated and incubated some of our tenants,” he says of the strategy. “Their success is our success.”

For 2015, Larimer Square celebrated 50 years of historic preservation with plans for new streetscaping and alley activation as another Larimer Associates project, Union Station, reclaims its position as the center of Denver.

“I feel I was very fortunate because I made my first million by the age of 30,” Hermanson says. “I promptly lost every penny of it and more by the time I was 32. You learn more from setbacks than successes.”

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Eric Peterson

Denver-based writer Eric Peterson is the author of Frommer's Colorado, Frommer's Montana & Wyoming, Frommer's Yellowstone & Grand Teton National Parks and the Ramble series of guidebooks, featuring first-person travelogues covering everything from atomic landmarks in New Mexico to celebrity gone wrong in Hollywood. Peterson has also recently written about backpacking in Yosemite, cross-country skiing in Yellowstone and downhill skiing in Colorado for such publications as Denver's Westword and The New York Daily News. He can be reached at Eptcb126@msn.com

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